Brand Marketing Lead

Asket is an independent direct-to-consumer apparel brand founded in 2015. Our vision is a world free of mindless consumption. We create and continuously refine a single permanent collection, allowing us to live fulfilled with less and do better by people and planet. Our Brand team creates the concepts and campaigns to bring our brand and product to life and set the standards of how Asket looks, sounds and feels. Our Commercial teams (ecom, paid, retail) run the channels where our customers meet us. As both have grown, so has the work of connecting them — and deciding what reaches the market when and how, in order to drive brand discovery and affinity. That's where you come in. As Brand Marketing Lead you're joining our Brand team at our head office in central Stockholm. You're responsible for taking our brand campaigns and products to market. You own the brand marketing calendar, the briefs our channels work from, and lead the rollout, activation and evaluation of brand initiatives across all channels. Your work stretches from being part of shaping our campaigns and activations, to deciding calendar architecture, channel prioritisation and the standards that govern how we sound in each channel. Your daily operations include brief writing, rollout coordination, copywriting and adaptation. You're passionate about bringing ideas to market with precision and have a keen eye for brand and creative quality, while working in a highly structured way.In the Brand team you'll be working with two Art Directors, reporting directly to our co-founder and CEO. You'll be collaborating with our CCO and Ecommerce, Paid Marketing and Retail teams on a daily basis. You're joining an ambitious and caring organisation on a dynamic and challenging journey to fundamentally change the way we manufacture, market and consume garments today. MissionOwn and develop how Asket's brand and products reach the market — from the campaign calendar to our owned social channels — driving brand discovery and affinity, evaluating every launch to make the next one better OwnershipOwner of Asket's brand marketing calendar and its reconciliation with the commercial calendarOwner of all campaigns and channel briefs and evaluation criteriaOwner of brand activation and the dedicated brand marketing budgetOwner of owned social channels – strategy, publishing, evaluationOwner of our verbal standards for both always-on content and activations ResponsibilitiesDevelop the annual brand marketing calendar, reconcile it with the commercial calendar, including monthly alignment with Ecommerce, Paid Marketing and RetailWrite the briefs for brand campaigns and product launch across channels and set the evaluation criteriaBring campaigns and product launches to life through activation across all channels, owning the dedicated brand marketing budget to maximize reach and brand affinityPlan and drive the rollouts across channels - the right sequence, right assets, right moments - collaborating closely with commercial channel owners, and external partners (e.g. project based PR support)Adapt campaign and product launch copy to newsletter, social and landing pagesEvaluate every campaign against brand and commercial criteria, sharing and feeding back insights to brand and commercial teams to improve the next launchManage owned social channels: strategy, execution, evaluationSupport scaling of on-brand always-on content by developing verbal standards for commercial teams and channels Profile4–7 years of experience with a proven track record in brand marketing, product marketing, campaign management or marketing project management, preferably within a premium consumer brandRelevant academic education (e.g. business, marketing, communications)Proven ability to plan and execute multi-channel campaigns end to end, working backwards from a launch dateCreative, analytical and curious — evaluates own work, reads what the performance data says, and uses it to sharpen the next launchNatively fluent in social. You use the platforms you'd be publishing on, have opinions on formats, and know what makes someone stopHands-on and happy to be so — this role plans and publishes, it doesn't delegate the channelA strong writer without copywriting being the primary craft — comfortable adapting campaign copy and setting the standard others write toA keen eye for brand and creative quality, with the judgement to hold a standard and give clear direction to creatives, channel owners and external partnersStructured and methodical, with strong coordination and prioritisation skillsFlexible, able to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term prioritiesDriven self-starter with a high willingness to learn, develop, and take on more responsibilityFluent in English, written and verballyExperience in tools such as Klaviyo, Meta Ads Manager, Asana, Canva or similar is considered an advantageExperience working with AI technologies or leveraging AI tools to improve productivity and decision-making is considered an advantage