Business Development Manager Sweden & Finland

About the roleAs Business Development Manager Sweden & Finland – Project Sales, your mission is to grow and strengthen Legamaster’s reseller and online channel ecosystem across Sweden and Finland, with occasional involvement in Norway. You will be the driving force behind new business development, focusing on acquisition, relationship building, and expanding our market presence in the region. This is a true hunter role: you thrive on identifying opportunities, onboarding new partners, and creating long-term value through strategic collaboration. You will be responsible for setting up a solid support and service network in the region, while inside sales and operational support are provided from our headquarters in the Netherlands. Key responsibilitiesYour key responsibilities include:Develop and execute a regional business development strategy focused on expanding Legamaster’s presence in Sweden and Finland through reseller and e-commerce channels.Identify and onboard new resellers and strategic partners to grow market share and drive revenue.Manage and grow a portfolio of existing customers, strengthening relationships through engagement, joint business planning, and performance support.Build and maintain a reliable service and support network to ensure customer satisfaction and operational excellence across the region.Support partners with tailored sales strategies, product training, and marketing initiatives to boost sell-in and sell-out performance.Monitor partner performance, set targets, and proactively drive results through data-driven insights.Conduct regular in-person and virtual meetings, reviews, and workshops to maintain strong partner engagement and alignment.Collaborate closely with internal teams in the Netherlands (including marketing, product management, and customer service) to ensure seamless execution and customer success.Stay ahead of market trends and competitor activity to identify new opportunities and adapt strategies accordingly.Report KPIs, market insights, and progress to the Director Project Sales, contributing to strategic decision-making. This role is ideal forA proactive, relationship-driven professional who thrives on creating new business opportunities and building lasting relationships. You enjoy working independently across markets and have a strong commercial instinct. To be successful in this role, you bring:Proven experience in business development, channel sales, or account management within a B2B environment.A strong track record in acquisition and channel growth, ideally in office supplies, office furniture, B2B distribution, or e-commerce.Excellent communication and negotiation skills, with the ability to engage stakeholders at various levels.A self-driven, results-oriented mindset with a hands-on approach to building business.The ability to work independently across multiple markets, managing priorities and driving initiatives.Fluency in English and Swedish; knowledge of Finnish or Norwegian is an advantage.Willingness to travel regularly across Sweden, Finland, and occasionally Norway to meet customers and attend event or our office in The Netherlands or Germany. About LegamasterLegamaster is a part of the edding Group, an international brand renowned for its innovative and high-quality products that support communication and creativity. Within the group, the business unit CoWo (Collaborative Working) focuses on developing visual collaboration solutions that spark creativity and enhance interaction. We do this under the brand Legamaster, a trusted name in the world of visual communication for decades.Legamaster offers a broad product portfolio built on two pillars:Traditional visual communication: such as whiteboards, flipcharts, and notice boards – essential tools for effective collaboration in meeting rooms, classrooms, and offices.Electronic visual communication: including large-format touchscreens and interactive displays – modern solutions that elevate digital collaboration to the next level. Our sales organization is structured into two key divisions: TeC (Traditional Trade & e-Commerce) – focusing on reseller and online channels and Project Sales – delivering large-scale, customized solutions for professional environments. This role focusses on the Project Sales side of the business. At edding, we believe that business success goes hand in hand with social responsibility. We actively contribute to sustainability, support social initiatives, and strive to make a positive impact on the communities we serve. Our organizational culture is built on four core values:Pioneering spirit – we keep our tradition of daring beginningsAuthenticity – we walk our talk to make real impactEmpowerment – we create safe spaces for everyone to dareTruly caring – we work responsibly for the benefit of our company, people, and planetFrom our offices located in ao. Germany, Netherlands, France, UK, we work with an enthusiastic team to shape the future of visual communication – with a strong focus on people, technology, and society. Why join us?At edding, you get more than just a job—you become part of a family-owned international company with a strong market presence and a people-first culture. We offer a dynamic environment where innovation, collaboration, and personal growth go hand in hand.Here’s what you can expect:A role with high autonomy and the freedom to shape your region and make a real impact.A place in an international team where independence and responsibility are valued.All the tools and hardware you need to perform your work efficiently.A competitive compensation package, including performance-based bonuses.A strong focus on work-life balance, with up to 30 holidays for full-time employees.Genuine attention to the person behind the professional—we believe in a workplace where you can be yourself.Extensive development opportunities, including:A structured dialogue and feedback cycle to support continuous growth.Internal development programs such as leadership training and project management workshops.Interactive value workshops that bring our core values to life.Access to a wide range of learning resources via the edding Academy.Join us and help shape the future of visual collaboration—while growing professionally in a supportive and forward-thinking environment. Are we a match?Are you ready to make an impact within an innovative and people-focused organization? Does the idea of helping shape the future of visual collaboration excite you? Then we’d love to get to know you! Apply directly via email at hr@legamaster.com or reach out to Tobias Blumenthal, for more information about the role or the team. 📧tblumenthal@edding.com. She will be happy to tell you more about the position and how you can contribute to our shared ambition.We look forward to hearing from you!