Content Writer

pawaTech is looking for an experienced Content Writer with a strong understanding of betting and iGaming. You will create engaging, accurate, and publish-ready content across betPawa markets, covering everything from landing pages and articles to social media, campaigns, and product microcopy. We are looking for someone who can take a brief and turn it into high-quality content with minimal revision, while confidently applying betPawa’s tone of voice, style, and compliance requirements across different audiences, channels, and markets. Compensation range: €3000 - €3300 full contractual monthly pay. Please note: A portfolio is required as part of your application. Applications submitted without a portfolio will not be considered. About us:pawaTech is a leading iGaming solutions provider, delivering sportsbook, casino, lottery, and player management software as a service. We power betPawa - Africa’s largest betting brand, operating across multiple markets. Our platform is designed for scale, handling millions of active users across web and mobile, processing thousands of transactions every second. With nearly a decade of industry expertise, we don’t just build software - we craft tailored solutions that drive innovation. Our expertise, commitment to quality, and client-focused approach make us a trusted partner in Africa and beyond. What You'll Be Doing:Writing high-quality content across multiple formats, including landing pages, articles, social media captions, banners, campaign copy, and product microcopy;Taking content briefs and turning them into clear, engaging drafts that are close to publish-ready;Adapting tone and messaging for different audiences, channels, and markets;Applying betPawa’s tone of voice, style guidelines, and compliance requirements consistently;Managing multiple assignments and delivering content within deadlines, including quick-turnaround tasks;Working closely with the content team and responding constructively to editorial feedback;Applying not only requested edits but also the reasoning behind feedback to continuously improve future content;Writing confidently and accurately about sportsbook and casino products, features, odds, and betting mechanics. What Makes You a Great Candidate:3+ years of professional content writing or copywriting experience;Excellent written English and a strong command of grammar, structure, and style;Strong understanding of betting and iGaming, including sportsbook and casino mechanics, betting terminology, odds, and product features;Proven ability to write effectively across different content formats and audiences;Ability to deliver high-quality drafts that require minimal revision;Comfortable working to deadlines and handling quick-turnaround tasks;Responsive to editorial feedback and able to apply it constructively;Strong attention to detail and the ability to follow brand, style, and compliance guidelines consistently. Extra Expertise We Appreciate:Experience writing within a regulated industry, such as betting, gaming, finance, or a similar field;Familiarity with African markets and audiences;Understanding of SEO principles and writing content for search;Experience creating content for multiple markets or international audiences;Additional language skills, particularly French or Portuguese. What to Expect Next:We believe in giving candidates the opportunity to demonstrate their writing skills, creativity, and ability to work with feedback. Our recruitment process includes: Screening interview with a Talent Acquisition Specialist;Technical interview with the hiring manager and a short-timed writing task;Briefed writing home assignment;Final interview with key stakeholders. The assessment focuses on the quality of your writing, your ability to follow a brief, work efficiently, and respond constructively to editorial feedback. Why Choose pawaTech?We make an impact and contribute to shaping the iGaming culture;We offer growth inside dedicated teams of seniors and career prospects;We embrace a modern technological stack and an innovative approach;We apply AI-driven tools to enhance productivity, streamline workflows, and keep our teams ahead in innovation;We value balance - a flexible environment and team events are waiting for you;We play it fair with compensation that recognises and backs your achievements and team budgets. This job is accepting ongoing applications and there is no application deadline. At pawaTech, we are dedicated to building a welcoming and diverse workplace and invite applicants from all backgrounds, regardless of race, gender, age, or other protected characteristics. Our hiring process ensures fairness, objectivity, and respect for every applicant. Applicants are welcome to redact or omit information from their resumes that identifies their age, date of birth, or dates of attendance or graduation from educational institutions. In compliance with EU GDPR standards and PDPA in Estonia, your personal data will be treated confidentially, used purely for recruitment, and accessible only to authorised hiring team members. Please visit our candidate privacy policy to learn more. For additional information regarding the processing of your data, please reach out via data.protection@pawatech.com