Digital Marketing Specialist – E-Commerce Audit

This role focuses on optimizing and repairing the digital advertising infrastructure for a multi-brand fashion and footwear retailer with a growing e-commerce presence. The specialist will be responsible for auditing and enhancing Meta and Google advertising platforms, ensuring seamless integration with Shopify, and improving tracking and reporting systems. The project is remote and requires immediate attention, with the possibility of future collaboration.

Deliverables

Audit and repair Meta Ads, Business Manager, Commerce Manager, Pixel, Conversions API, dynamic product ads, catalogues, and feeds. Review and optimize Google Ads, Merchant Center, Shopping campaigns, GA4, GTM, and conversion tracking. Ensure accurate Shopify e-commerce tracking and data flow across all platforms. Identify and resolve technical issues affecting ad performance and tracking. Provide a comprehensive report outlining completed work, recommendations, and next steps for ongoing optimization.

Proven experience with Meta Ads, Business Manager, Commerce Manager, Pixel, and Conversions API. Strong expertise in Google Ads, Merchant Center, Shopping, GA4, GTM, and conversion tracking. Demonstrated ability to troubleshoot and resolve technical issues in e-commerce advertising environments. Proficiency with Shopify and e-commerce data integrations. Ability to deliver results under tight deadlines and manage urgent projects remotely. Excellent communication skills and attention to detail. Experience in the fashion, retail, or e-commerce sectors is highly desirable.

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