Ecosystem Communications & Growth Marketing Lead

Company DescriptionCloudX2 is a growing, fully remote organization focused on building communication, community, and growth frameworks for Web3 projects and decentralized ecosystems. The company partners with blockchain teams, DAOs, and digital asset platforms to strengthen how they communicate, educate, engage, and grow their global audiences.CloudX2 values clear communication, strategic thinking, collaborative problem-solving, creativity, and data-driven decision-making. Our teams work across time zones and disciplines to develop campaigns, content, partnerships, and community programs that help Web3 products reach broader and more diverse audiences.Role DescriptionThe Ecosystem Communications & Growth Marketing Lead will be responsible for developing and executing communication and growth strategies that increase ecosystem awareness, community engagement, user acquisition, and product adoption.This is a remote, contract role for someone who can combine strong Web3 communication skills with growth marketing, community strategy, content development, and ecosystem thinking.The role will involve developing communication strategies across X, Discord, Telegram, owned media, and other relevant channels, while working closely with product, community, ecosystem, and marketing teams to ensure that messaging is clear, consistent, and aligned with business objectives.The successful candidate will be expected to understand an ecosystem beyond simply creating posts. They should be able to identify who we are building for, what motivates those users, how to reach them, and how to move them from awareness to engagement and ultimately product adoption.Key ResponsibilitiesDevelop and execute ecosystem communication and growth marketing strategies.Build content and messaging frameworks that clearly communicate complex Web3 products and concepts.Develop and manage weekly and monthly content and campaign calendars.Create and refine announcements, social posts, educational content, newsletters, blogs, campaign materials, and other communications.Analyse social media and community performance to identify growth opportunities.Track key metrics including reach, engagement, community growth, conversion, and product adoption.Develop strategies for acquiring and retaining relevant users and community members.Design campaigns that turn audiences into active ecosystem participants.Support the growth and coordination of Ambassadors, Fellows, KOLs, community leaders, and ecosystem contributors.Identify potential partnerships, communities, creators, and distribution channels that can expand ecosystem reach.Coordinate AMAs, X Spaces, educational campaigns, community activations, and other growth initiatives.Monitor community sentiment, trends, competitor activity, and emerging opportunities within Web3.Work with community teams to ensure users receive timely and accurate information.Develop reports and strategic recommendations based on campaign and community performance.Continuously test, measure, and improve communication and growth strategies.Contribute to playbooks, training materials, and internal frameworks that improve communication and community execution. QualificationsProven experience in Web3 communications, growth marketing, community management, marketing, PR, or a related field.Strong understanding of blockchain, crypto, Web3 ecosystems, and community-driven growth.Demonstrated experience using platforms such as X, Discord, Telegram, and other Web3 community channels.Strong understanding of content strategy and social media growth.Ability to analyse social and community metrics and turn insights into actionable strategies.Experience developing and managing content calendars and marketing campaigns.Experience working with or coordinating KOLs, Ambassadors, creators, community leaders, or ecosystem partners.Excellent written and verbal communication skills, with the ability to simplify complex technical concepts for different audiences.Strong strategic thinking and problem-solving ability.Demonstrated ability to work independently, take ownership, and turn ideas into execution.Experience working with distributed teams across different time zones.Ability to manage multiple projects, priorities, and deadlines in a remote environment.Strong collaborative and leadership skills.Experience developing training materials, communication playbooks, or onboarding resources is an advantage.Relevant degree, certification, or professional experience in marketing, communications, business, or a related field is a plus, but not required. What We're Looking ForWe are looking for someone who can think beyond "What should we post today?"The right person should be asking:Who are we trying to reach? → What do they care about? → What message will resonate? → Where do we reach them? → How do we engage them? → How do we convert that engagement into participation and product adoption?This role is ideal for someone who can combine communication, creativity, data, community, and growth strategy to build a thriving Web3 ecosystem.