Freelance Marketing - Part-time

This part-time contract role is focused on driving paid media performance for domestic services in the UAE through Snapchat and TikTok Ads. The specialist will be responsible for end-to-end campaign management, from setup to daily optimisation, ensuring campaigns are tailored to both Arabic and English-speaking audiences. The position requires hands-on expertise in Ads Manager, event tracking, and audience targeting, with a strong emphasis on results-driven strategies for the UAE market.

Deliverables

Set up and configure Snapchat and TikTok Ads Manager accounts for campaign deployment Implement Pixel/CAPI and event tracking for accurate conversion measurement Develop and segment audiences for both Arabic and English UAE demographics Manage campaign budgets, bidding strategies, and retargeting initiatives Conduct creative testing and optimise ad creatives for maximum engagement Monitor campaign performance daily and adjust strategies for optimal results Generate regular performance reports with actionable insights

Proven experience managing Snapchat and TikTok Ads campaigns in the UAE market Strong understanding of paid media strategy, audience segmentation, and retargeting Proficiency in Ads Manager, Pixel/CAPI setup, and event tracking Fluency in Arabic and English preferred Experience with domestic services or Tadbeer sector is highly desirable Ability to work independently and deliver results under tight deadlines Strong analytical skills and attention to detail Availability for part-time, contract-based work

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