Growth & CRM Marketing Manager

We are looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for our affiliate brand.This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue. Responsibilities:CRM, Email & Automation (core of the role)Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance.Build automated lifecycle flows — welcome series, FTD conversion, reactivation ladders, win-back — tied to bookmaker and casino offers.Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour.Report on revenue per subscriber, database-attributed FTDs, and flow performance — not just opens and clicks.Community & GamificationLevel up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions.Own the prediction markets vertical launch from a marketing and engagement standpoint.Grow and moderate community channels (on-site, Telegram, WhatsApp, Discord as appropriate).Growth & Authority BuildingBuild the brand's authority through interviews, panels, podcasts, and expert content.Source and negotiate promotions with athletes, football clubs, tipsters, and influencers — from micro-influencer networks to ambassador deals.Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first, community-led tactics.Social & Content FunnelsOrchestrate social media funnels that feed the database — working with our in-house content team and AI content pipeline rather than producing everything yourself. Requirements:3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged-in affiliate community).Hands-on ownership of a CRM/automation platform — Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent.Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory.Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors.Working knowledge of gambling advertising compliance, responsible marketing, and GDPR.A builder’s mentality — comfortable shipping fast with a small team, freelancers, and AI-assisted content.Sports, predictions, casino enthusiast. Strong plus:Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems).Sponsorship or influencer deal-making experience (athletes, clubs, tipster networks).Exposure to prediction markets or prediction games.Gamification / loyalty program design experience.Podcast, panel, or event production experience. What we offer:Diverse career growth opportunities.Friendly and supportive colleagues.Highly competitive compensation and performance bonuses.Attractive “Refer a Friend” bonus program.Fully remote work opportunity.Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).Paid trainings and work-related courses.Mental health support (psychological sessions, coaching, therapy).Monthly virtual teambuilding's to stay connected and engaged.