Head of CRM — E-commerce Fashion Brand

We’re looking for an exceptional Head of CRM to own retention, customer lifetime value and repeat revenue for a fast-growing e-commerce fashion brand.This is not simply an email marketing role. We want a commercially driven CRM expert who understands how leading fashion brands turn first-time customers into loyal, high-value repeat buyers. What You’ll OwnYou’ll take full ownership of our CRM strategy across Email & SMS, with a clear objective: generate more profitable revenue from our existing customer base. You’ll own and optimise:Klaviyo strategy and executionEmail & SMS campaign calendarCustomer segmentationWelcome, browse & abandoned cart flowsPost-purchase & second-purchase journeysCross-sell and personalised recommendationsVIP & high-value customer strategiesWin-back and reactivationProduct launch and drop campaignsA/B testing across creative, offers, messaging and timingYou’ll work closely with our Growth, E-commerce and Creative teams to ensure CRM is integrated into the wider commercial strategy. Who We’re Looking For Fashion brand experience is essential.You must have:Worked within a fashion/apparel e-commerce brand generating £30M+ annuallyExpert-level Klaviyo experienceStrong Shopify experienceProven experience managing CRM at significant scaleDeep understanding of retention, segmentation and customer lifecycle strategyStrong analytical and commercial abilityExperience improving repeat purchase rate, LTV and CRM revenueA strong understanding of fashion launches, drops and trading calendarsWe want someone obsessed with: Repeat Purchase Rate • LTV • Second Purchase Rate • Retention • Revenue Per Recipient • Reactivation • CRM Revenue You should be able to analyse hundreds of thousands of customers, identify where we’re leaving revenue on the table and build the strategy and systems to capture it.We’re looking for someone hands-on, highly analytical, creative and commercially aggressive — not someone who simply manages an email calendar.We’re open to exceptional candidates anywhere in the world. To apply: Tell us which fashion brands you’ve worked with, their approximate annual revenue, and the measurable CRM results you’ve personally delivered.