Head of GEO & AI Visibility, EMEA

TITLE Head of GEO & AI Visibility, EMEADEPARTMENT Earned MediaDIVISION NP Digital EMEALOCATION Hybrid – Spain, Italy or UK ABOUT OUR COMPANY NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists. NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. ABOUT THE OPPORTUNITYThis is a newly created role to support our growing Earned Media teamWe are looking for a Head of GEO & AI Visibility to take ownership of NP Digital’s Generative Engine Optimisation (GEO) offering across EMEA, acting as our internal and external lead for AI Search and LLM visibility. The role focuses on how brands are discovered, represented and cited across AI-driven platforms, including ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Copilot, working closely with our SEO, Content, Digital PR and Paid Media teams.Reporting to the SVP, Growth & AI Innovation, EMEA, you will lead the development of our GEO proposition, methodology and best practice, and shape how NP Digital measures, reports and communicates GEO performance and commercial impact. You will be the strategic GEO lead on our largest multi-region accounts and dedicated GEO engagements, combining senior client leadership with hands-on analysis, delivery and client presentations. Your role will also be responsible for helping to dictate how we serve our partnerships in their GEO ambitions, effectively use AI, and play a role as a thought leader – both internally and externally. Working across EMEA, you will bring consistency, scale and collaboration to GEO activity, building shared frameworks and standards, scaling what works in individual markets and making sure local teams have what they need to deliver.This is an opportunity to shape a new discipline at scale, suited to someone who combines deep search expertise, commercial thinking and real curiosity about how AI is changing discovery. ABOUT THE RESPONSIBILITIESLead the development and evolution of NP Digital’s GEO proposition, methodology and best practice, including service offering, packaging and pricing.Act as NP Digital’s thought leader on GEO, AI Search and the changing organic search landscape, both internally and externally through content, events and industry commentary.Work across key client accounts to identify GEO opportunities and embed GEO into wider organic search strategies.Act as strategic GEO lead on large, multi-region enterprise accounts, setting direction and ensuring consistent quality across markets.Lead strategy on large dedicated GEO engagements, including AI visibility audits, strategies, roadmaps and consultancy.Deliver hands-on GEO work, including prompt and query research, citation and source analysis, competitive benchmarking and optimisation recommendations.Develop strategies to improve brand visibility, citations, sentiment and representation across AI search platforms.Identify opportunities across content, entities, structured data, AI crawler accessibility, digital authority, Digital PR and the third-party sources that influence LLM outputs.Present strategy, performance, recommendations and industry developments to senior client stakeholders, explaining a fast-moving landscape in clear, commercial terms.Provide senior strategic support on pitches, proposals and client workshops where GEO is a key component, and own a GEO revenue and growth target.Help shape how NP Digital measures, reports and communicates GEO performance and commercial impact.Evaluate, select and manage AI visibility and LLM monitoring tools and partnerships, working with Data teams to develop in-house tooling where needed.Stay ahead of developments across ChatGPT, Google AI, Gemini, Perplexity and other emerging AI search platforms, translating changes into practical client and product strategy.Work with the SVP, Growth & AI Innovation, EMEA on the GEO product roadmap, resourcing, pricing and operational planning.Support and upskill SEO, Content and Digital PR teams so GEO thinking is embedded across delivery.Hire, build, mentor and lead a GEO team as the practice scales, creating clear structures, career paths and ways of working. EMEA Regional Leadership Identify common opportunities, challenges and trends across EMEA markets, and where a regional approach can deliver greater impact than individual market initiatives.Develop standardised GEO methodologies, processes and frameworks for EMEA.Establish minimum standards and quality guidelines for GEO activity across markets.Define a consistent EMEA GEO measurement framework that connects AI visibility to traffic, leads, revenue and brand outcomes.Lead GEO initiatives that require collaboration across multiple EMEA markets, accounting for differences in language, platform adoption and search behaviour.Identify successful initiatives in individual markets and assess opportunities to scale them across EMEA.Facilitate knowledge sharing and collaboration between markets, reducing duplicated work.Build an EMEA knowledge base of GEO learnings, experiments and case studies.Ensure local teams have access to the appropriate frameworks, tools, data and resources. ABOUT YOU8+ years of experience in SEO, organic search or a closely related discipline, with significant recent focus on AI Search and GEO.3+ years of experience managing and developing search professionals, including managing or coordinating teams across different countries.Excellent, up-to-date SEO and GEO knowledge, including how LLMs and generative search experiences retrieve, select and cite sources, and how brands can influence their visibility and representation.Strong foundation in modern SEO across technical, content, authority and off-page disciplines.Experience working across multiple international markets, including multilingual search or GEO across EMEA.Experience developing scalable strategies, frameworks and methodologies, and rolling them out across teams or markets.Experience building or productising a service offering, including methodology, packaging and pricing.Proven experience developing strategies for large, enterprise and multi-region brands.Experience working with senior stakeholders and cross-functional teams, with excellent presentation and workshop facilitation skills.A track record of contributing to new business and revenue growth through pitches, proposals, audits and account expansion.Hands-on experience with AI visibility or LLM monitoring platforms (e.g. Profound and WriteSonic), and experience evaluating tools and vendors.Experience using platforms such as Google Analytics 4, Google Search Console, Looker Studio, SEMrush, Ahrefs and enterprise SEO platforms.Strong analytical skills and the ability to turn complex, often imperfect datasets into clear insights, priorities and commercial recommendations.Strong understanding of content strategy, entity optimisation, structured data, E-E-A-T and digital authority.Comfortable working as a hands-on individual contributor while laying the foundations for a future team.Commercial awareness and the ability to connect GEO activity to wider business objectives.Curiosity and adaptability, with a strong interest in how search behaviour, AI platforms and digital discovery continue to evolve.A credible voice on GEO and AI Search, with experience contributing to thought leadership through content, events or industry commentary.Additional European languages are a plus.Willingness to travel across EMEA as required. ABOUT YOUR GROWTHAs an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. ABOUT OUR BENEFITSWe offer a comprehensive and flexible benefits package to all regular, full-time employees. ABOUT OUR CULTUREWe value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: Think Big“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. Own It“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. Have Fun“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do. ABOUT OUR PRACTICES NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.