Head of SEO & AI Search

We’re partnering with a highly successful, international product-led SaaS business to appoint a Head of SEO & AI Visibility. The company operates a high-traffic digital platform used by millions of customers globally and has built organic search into a significant customer acquisition channel. As the search landscape evolves, they are now looking for an experienced SEO leader to take ownership of the next phase of their organic growth strategy across both traditional search and AI-driven discovery.Reporting into senior Growth leadership, you’ll own the global SEO roadmap, lead an established team and work closely with Product, Engineering, Marketing and Data. This is not a purely strategic leadership position. We’re looking for someone who can set direction at company level while remaining close enough to the work to analyse problems, design experiments and help the team execute. The roleYou’ll take ownership of the global organic search programme across technical, on-page, content and off-page SEO, with success ultimately measured against qualified organic growth and new ARR. A major part of the role will be evolving the company's approach to AI Search / LLM visibility, developing strategies to increase brand visibility, mentions and citations across emerging AI-driven discovery platforms. You'll lead and develop a team of 3–6 SEO specialists, creating a high-performance operating cadence across ideation, prioritisation, execution, experimentation and measurement.You'll also work extensively with Product and Engineering, translating organic growth opportunities into clearly prioritised initiatives and building the commercial case for engineering investment. Experimentation will be central to the role. You'll develop a structured testing programme covering hypothesis creation, prioritisation, measurement, rollout and reporting, with an emphasis on shipping quickly, learning from data and scaling what works. What we're looking forWe’re looking for an SEO leader with roughly 6–10+ years of experience, including at least two years leading and developing teams. You'll ideally bring experience from a product-led SaaS, consumer technology or high-scale digital product environment where organic search is a meaningful acquisition channel. You should have strong experience across technical SEO, on-page optimisation, content and authority building, alongside a solid understanding of:Crawling, indexation and information architectureInternal linking and structured dataCore Web Vitals and site performanceInternational and programmatic SEOProduct-led SEOSEO experimentation and measurementAI Search / GEO / LLMOGoogle Search Console, Ahrefs and related tooling We're particularly interested in people who can demonstrate commercial impact beyond traffic and rankings. You'll understand how organic search connects to product usage, conversion, customer acquisition and revenue. Experience developing strategies for ChatGPT, AI Overviews, Gemini, Perplexity or other AI-driven discovery environments would be particularly valuable. The profile The strongest candidates will combine the mindset of an SEO expert, product thinker and growth leader.You’ll be analytical enough to diagnose complex organic growth problems, commercially minded enough to prioritise based on business impact, and creative enough to identify opportunities that aren't obvious from standard SEO playbooks. You'll also be comfortable switching between the strategic and tactical: presenting a roadmap to senior leadership one day and digging into Search Console, technical issues or an experiment with the team the next. Why consider it?This is an opportunity to take ownership of SEO for an established global digital product where organic acquisition already operates at significant scale.You'll inherit an existing team and meaningful organic footprint, while having the mandate to rethink how the business approaches SEO, experimentation and AI-driven search over the coming years.