Landing Page & CRO Lead

Landing Page & CRO Lead RMHLRCRO004Own the post-click experience. Own the testing framework. Own conversion growth. Job Snapshot The ads are working. The opportunity lies in what happens after the click.We’re looking for a Landing Page & CRO Lead to own the entire post-click funnel, from measurement and experimentation to landing page strategy and conversion optimization.Your mission:Build the measurement system. Establish the testing framework. Create high-converting landing pages that turn paid traffic into profitable customers.Success is measured primarily through:Conversion Rate (CVR)Average Order Value (AOV) About the Company We’re a fast-growing direct-to-consumer eCommerce business operating two ambitious brands:Brand One: A premium supplement brand with established operations across the US, UK, EU, and Canada.Brand Two: An emerging health and wellness brand preparing for launch.We move quickly, test constantly, and make decisions using data rather than opinions.You’ll join a fully remote, collaborative team where experimentation, ownership, and execution matter more than hierarchy. The RoleYou’ll own and continuously improve the entire post-click conversion system.You’ll determine how landing pages are measured, tested, designed, written, and optimized so every Meta creative angle has a landing page built to convert.Rather than simply creating pages, you’ll build the operating system behind CRO, ensuring experiments are measured correctly, hypotheses follow a structured process, and winning insights compound over time.This is not an analyst-only or designer-only role.This is ownership of conversion performance. ResponsibilitiesBuild the Measurement FoundationOwn tracking and reporting across the post-click funnel.Instrument events, funnel steps, and landing-page reporting.Validate testing-platform data against actual Shopify order data.Build reliable dashboards that identify conversion bottlenecks.Own Landing Pages End-to-EndPartner with the Creative Strategist before campaigns launch.Design, write, build, QA, launch, and optimize landing pages.Maintain strong message match between Meta ads and landing pages.Build experiences for different awareness stages and customer personas.Lead the CRO ProgramBuild and refine the company’s testing methodology.Prioritize experiments based on business impact.Design, launch, monitor, and analyze A/B tests.Document results and turn learnings into repeatable systems.Increase Revenue Per Visitor Optimize beyond conversion rate by improving:Average Order ValueRevenue Per VisitorCross-sellsUpsellsBundlesSubscription offersOffer positioningDrive Cross-Functional FeedbackWork closely with:Creative StrategyGrowth MarketingDevelopmentTranslate customer behavior into actionable improvements across marketing and eCommerce.What Success Looks Like You’re succeeding when:Every Meta creative angle has a purpose-built landing page.Landing pages consistently outperform existing controls.Conversion Rate increases across storefronts.Average Order Value improves alongside conversion.Revenue Per Visitor becomes a primary optimization metric.Testing follows a consistent, data-driven framework.CRO insights improve future advertising creative.Leadership has clear visibility into funnel performance. Required ExperienceThis is a Senior-Level role requiring ownership across strategy, execution, experimentation, and optimization. You’ll likely have:2–4+ years of hands-on CRO experience in DTC eCommerce.Proven experience running A/B tests from hypothesis through implementation.Strong landing page copywriting skills.Ability to independently design premium landing pages.Experience building pages inside Shopify.Working knowledge of HTML, CSS, JavaScript, and Shopify Liquid.Strong understanding of experimentation methodology, sample sizing, statistical significance, and test interpretation.Experience with analytics platforms including GA4.Confidence collaborating with creative and paid media teams.Demonstrated use of AI to accelerate research, design, copywriting, development, and analysis. Tools & EnvironmentYou may work across:ShopifyConvertGoogle Analytics 4 (GA4)MetorikConvergeHeatmap.ioKlaviyoJudge.meZipchatKNOGitAI-assisted design and development tools Tool expertise matters less than your ability to own outcomes.Work EnvironmentFull-time, fully remoteDaily overlap with Central European Time (CET)Fast-paced and experimentation-drivenHigh ownership with low bureaucracyCollaborative, cross-functional teamDirect access to leadershipOpportunity to shape the entire post-click optimization program Compensation & Benefits$4,000–$6,000/month fixed fee + performance bonus, with potential to go higher based on capability.Performance-based bonusesFull-time, in-house positionWork across two high-growth eCommerce brandsDirect ownership of conversion optimization and measurable revenue impactModern AI-powered tools integrated into daily workflows Hiring ProcessApplication Review → Initial Interview → Practical Evaluation → Final Interview → OfferAs part of your application, you’ll provide:2–3 landing pages you personally designed, wrote, and built.One successful and one unsuccessful A/B test, including your hypothesis, results, and key learnings.A one-page summary explaining how you use AI to improve your workflow. Who Thrives HereYou’ll thrive if you:Take ownership instead of waiting for instructions.Enjoy solving complex conversion challenges.Combine analytics, psychology, copywriting, design, and experimentation.Care deeply about measurable business outcomes.Constantly test, learn, and improve.Work independently while collaborating effectively across teams. Who Will StruggleThis role is unlikely to be a fit if you:Need detailed instructions before taking action.Only specialize in one discipline such as design, copywriting, or analytics.Prefer handing work to others instead of owning delivery.Rely on opinions rather than data.Avoid accountability for business results. ApplyIf you’re excited to own the entire post-click experience and directly influence revenue across two growing eCommerce brands, we’d love to hear from you.👉 Apply here: https://forms.gle/JA8oLjZ6WpbNFQQW6 Please attach:2–3 landing pages you personally concepted, wrote, designed, and built.One winning and one losing A/B test, including your learnings.A one-page summary explaining how AI improves your workflow.We’re not hiring someone to build landing pages.We’re hiring the owner of post-click growth.Due to the volume of applications received, only shortlisted candidates will be contacted.