Marketing Activation Manager (m/f/x) - Sweden

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.

We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.

We are looking for a Marketing Activation Manager (m/f/x) - Sweden to join our team.

Sweden is already one of the world's happiest countries - but we believe there's always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world's most loved brands while creating carefree moments for children across the country.

SCOPE OF THE ROLE

As a Marketing Activation Manager Sweden, reporting to the Senior Marketing Activation Manager Europe, you will play a pivotal role in shaping the consumer and trade marketing strategy.

Your Responsibilities

Brand & Portfolio Strategy

Lead the local development of the annual brand plan, including portfolio strategy, innovation pipeline, promotional strategy and communication prioritiesCollaborate closely with local teams, regional & global marketing teams, and external partners to adapt global strategies to local market dynamicsAnalyze internal and external data to identify growth opportunities and drive portfolio, assortment, pricing and innovation strategiesSet clear priorities across SKUs, channels and customers to maximize business performance

Consumer & Media Activation

Establish the local media strategy in alignment with global guidelines and lead its executionDevelop and implement relevant BTL activation programs to strengthen brand awareness, consideration and trialLead the execution of innovation launches and key consumer-facing campaigns

Sales & Customer Support

Partner closely with Sales and Key Account Managers to develop customer-specific activation plans with key retailers (ICA, Coop, Axfood)Translate category, customer and shopper insights into actionable recommendations for assortment, pricing, promotions, activation and innovationLead and manage the external field sales forceEnsure delivery against core in-store KPIs including distribution, shelf visibility, secondary placements and activation excellenceWork closely with Sales to align priorities, customer plans and commercial objectives

Performance Management & Insights

Track and analyze category, brand and customer performance to identify risks and opportunitiesLead post-promotion evaluations and recommend actions to improve promotional ROI and effectivenessMonitor key business KPIs and provide clear insights and recommendations to support decision-making

5–7 years of consumer marketing experience within FMCG or a similarly fast-paced industry with solid knowledge of the Swedish marketA strong commercial mindset, combining brand-building expertise with a clear understanding of sales and customer dynamicsExcellent project management, analytical and communication skillsA data-driven approach, with the ability to translate insights into clear recommendations and actionable plansA proactive approach, resilience, and the ability to thrive in a dynamic and rapidly changing environmentStrong collaboration skills, a flexible working style and the ability to influence and engage cross-functional stakeholdersFluency in both Swedish and English, written and spoken

What Can You Expect

Competitive base salary and bonus packageCountry compliant benefits packageParticipate in group leadership and learning programmesRegular and systematically tracked performance reviews and feedback roundsA commitment to our sustainability: our ambition is to be the most sustainable kids drink in the worldWorking for the biggest kids drink brand worldwide, being available in 120 marketsA fast paced company, with an excellent leadership team and high growth ambitionsFlat hierarchies and lots of opportunity to take leadershipA fast recruitment process with maximum three rounds of interviews