Marketing Automation Specialist

Responsibilities:CRM & Campaign DevelopmentDevelop and execute data-driven CRM campaigns aligned with customer lifecycle and business objectives.Manage CRM and lifecycle marketing strategies.Build omnichannel customer journeys covering onboarding, activation, conversion, retention, reactivation, and loyalty.Leverage behavioural, trading, demographic, and platform data for personalised communications.Create dynamic segmentation, content, and automated journeys based on customer behaviour and market insights.Platform ManagementManage end-to-end CRM journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.Maintain and optimise CRM platforms, data structures, workflows, and automation.Collaboration & OptimisationCollaborate with CRM, Content, Design, Product, and Analytics teams to deliver effective campaigns.Monitor campaign performance, customer behaviour, and engagement metrics.Conduct A/B and multivariate testing to improve campaign performance, conversion, and retention.Maintain dashboards and reports linking CRM activities to business KPIs. Requirements:Up to 2 years of hands-on CRM experience, preferably within the financial services industry.Strong understanding of customer lifecycle marketing, segmentation, personalisation, and CRM strategies.Experience with CRM/marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.Understanding of customer behaviour, trading data, and Forex industry dynamics is highly desirable.Strong analytical, project management, and communication skills.Fluent English is required; additional languages are a plus.Bachelor’s degree in Marketing, Business, Communications, or a related field.Strong attention to detail and experience with A/B testing and campaign optimisation. If you’re interested in this opportunity and meet the requirements, please apply and send us your CV. We’d love to hear from you!