Marketing & Communications Specialist - BYD Finland

BYD is a global tech-company with more than 120,000 engineers and world-leading expertise in battery technology, software and electrification. With more than 4.6 million electrified vehicles sold globally, we are shaping the future of mobility.

Now, we are accelerating our growth in Finland – and we are looking for a Marketing & Communications Specialist who wants to be part of building something from the ground up.

This is a role for someone who wants to work across the full marketing journey – from strategy and ideas to hands-on execution – and who thrives in a fast-paced environment where things need to happen.

We are in a growth and build-up phase. That requires ownership, energy and drive.

Your Mission

You will be a key member of the Finnish marketing organization, working closely with management, PR, dealers and external agencies to ensure that ideas are turned into visible, measurable activities.

The role is both strategic and operational. You will:

Contribute to shaping how campaigns and product launches are executedTake ideas from brief → plan → production → launchBe hands-on in the executionEnsure that activities are delivered on time, to a high standard and with measurable impact

You won't sit on the sidelines of the business. You will be right in the middle of it.

Key Responsibilities

Campaign Strategy & Implementation

Contribute to the planning and execution of national marketing campaignsAdapt global and European initiatives to the Finnish marketEnsure a clear and consistent connection from messaging to execution

Product Launches & Activations

Plan and execute local product launches and marketing activationsCoordinate marketing materials, event support and activation activitiesEnsure a high-quality and consistent brand experience across all touchpoints

Dealer Activation & Commercial Alignment

Work closely with dealers to translate national campaigns into local activities and leadsEnsure that marketing activities contribute to commercial resultsFollow up on performance and continuously optimize activities

Influencer & Content Execution

Plan and coordinate influencer and content collaborationsManage logistics, production and follow-upEnsure a consistent and professional BYD brand expression across all content

Project Management & Agency Coordination

Drive projects from initial idea through to final deliveryCoordinate agencies, suppliers and partnersEnsure budget control and efficient execution

AI & Optimization

Actively use AI tools in planning, content creation and productionIdentify opportunities to improve efficiency and ways of workingContinuously explore new tools, formats and approaches to strengthen marketing performance

About You

Experience from the automotive industry – either with an OEM, automotive company or an agency working with automotive clientsProven experience in operational campaign and product launch executionA strong understanding of how marketing activities connect to commercial resultsStrong project management and coordination skillsA high level of drive and the ability to thrive in a fast-paced environmentA hands-on mindset and the ability to take ownership from day one

You are not new to the industry. You should be able to step into the role and contribute from day one.

Why BYD?

This is an opportunity to join a global technology company experiencing strong growth and to combine strategy, creativity and hands-on execution in a rapidly developing market.

A high degree of ownership and responsibilityA close connection to product launches, campaigns and commercial activitiesThe opportunity to influence how BYD is built and positioned in FinlandThe opportunity to work in a dynamic, international and rapidly growing organization

For the right person, this is a role with a steep learning curve, significant responsibility and a real opportunity to make an impact.

Please submit your CV in English.