Paid User Acquisition Lead

Senior Paid UA Lead │ Consumer Mobile Apps │ Fully Remote (Europe)Want to own paid acquisition for a portfolio of consumer apps, without having to fight for budget or attention across ten other priorities? Applause acquires small, profitable consumer subscription apps and grows them, and is now hiring a Senior Paid UA Lead to run performance marketing across Meta, TikTok, Google, and Apple Search Ads. Company ProfileApplause buys small, profitable consumer subscription apps and grows them, rather than building new ones from scratch. The portfolio currently spans around ten apps, like Nomorobo and Voice Dream. The company is remote-first, with offices in New York and Amsterdam, and runs lean. No bureaucracy, no extra management layers, just a small, senior team that owns outcomes. The wider organization counts around 80 people across the portfolio, while the parent company itself is a lean team of 15. The growth team you'd join is being built up specifically to help the broader portfolio of apps grow faster. The RoleAs Senior Paid UA Lead, you own paid acquisition execution across the portfolio, reporting to the VP Growth. You'll start with Meta and TikTok, then take on Apple Search Ads and Google as well. A big part of the job is creative: getting the right assets produced and tested fast, reading what's working, and feeding that back into the next round. Applause doesn't have in-house creative production, so you'll work directly with external agencies and, increasingly, with AI to speed that process up yourself. In this role, you'll be responsible for:Running paid acquisition campaigns across Meta, TikTok, Google, and Apple Search AdsOwning budget allocation and scaling decisions within your channelsBriefing and iterating on creative, using AI tools to speed up production and testingManaging the relationship with external creative agenciesKeeping an eye on the numbers and flagging it early when something looks off RequirementsHands-on experience running paid campaigns on Meta and TikTok, ideally Google and Apple Search Ads tooA good creative testing and iteration process, ideally with some use of AI in that workflowBackground in consumer mobile apps, subscription or gaming What's on OfferSalary: $84,000 to $120,000 per year, depending on experience and location, plus bonusMonthly rate, terms adapted to your country of residence, paid holidays includedEquipment and home office setup coveredFully remote within European time zones, with an annual offsite Interested?Haystack People is the exclusive recruitment partner for Applause on this role. For any questions, you can e-mail Samir Jouseiph at S.jouseiph@haystackpeople.nl. Send your CV and answers to the selection questions there. You'll only be contacted once your selection questions have been filled in.