Performance Digital Marketing Expert

Who are we?MobiSystems is dedicated to empowering users with a better choice for office suite apps. Our easy-to-use, intuitive apps - MobiOffice, MobiPDF and MobiDrive - offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS.Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. We are headquartered in Sofia with a team of 200 and we have a sales office in San Diego, California. What are we looking for?We are looking for a Performance Digital Marketing Expert who will work in our Mobile B2C team. You will help make our mobile applications even more successful. Responsibilities:Contribute to ad campaign strategy across all proper channels (paid search, display, video, app install), aligned with our business objectivesDevelop and launch promotional campaigns for our mobile applications on Google Ads, Meta Ads, Apple Search Ads and other relevant channels worldwide, with a focus on the US and EuropeManage and optimize paid media budgets across assigned campaigns, working with senior team members to identify new growth opportunitiesOptimize app store listings and landing pages in collaboration with the creative teamSupport App Store Optimization (ASO) initiatives and conversion rate optimization (CRO) efforts.Maintain a strong technical connection with mobile measurement partners (e.g. AppsFlyer, Adjust, Branch) and analytics platforms, ensuring best performanceGenerate weekly and monthly reportingMonitor and manage budgets, KPIs, analytics, dashboards, and reports.Communicate campaign status regularly to the team and your manager Requirements:3+ years of experience in performance marketing, digital growth, or paid media (experience with mobile apps or consumer tech is a plus)Experience with App Store Optimization (ASO) and Conversion Rate Optimization (CRO)Strong knowledge of Google Ads and Google AnalyticsComfortable with statistical analysis, spreadsheets, and reportingFluent EnglishGood time management and ability to prioritize effectivelyStrong attention to detail with high standards Nice to have:Google Ads and Google Analytics certificationsExperience with mobile measurement partners (e.g. AppsFlyer, Adjust, Branch)Experience with Google Ad scripts or the AdWords APIExperience with Google Marketing Platform (DV360, SA360)Experience with Apple Search AdsExperience driving user acquisition, increasing subscriptions and improving ROAS, CAC and conversion rates across mobile and web channels.Experience using AI-powered marketing and analytics tools is considered an advantage. What do we offer?Flexible independent contractor agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunitiesRemote work environment for international candidates: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balanceOpportunity for part-time engagement If you are interested, please send your CV in English, only short-listed candidates will be contacted.