Performance Marketing Lead (PPC)

As a Performance Marketing Lead (PPC), you will be at the forefront of our paid search initiatives, driving strategic execution and team leadership. You will manage a team of three specialists, optimizing processes and ensuring our campaigns achieve superior results. Your expertise in performance marketing, cross-functional collaboration, and data-driven decision-making will be key to meeting business objectives and enhancing efficiency. 💡 Experience with Amazon Ads is a plus but NOT required! We will provide training from scratch for those with strong paid search experience on other platforms. ResponsibilitiesLead and manage a team of performance marketing specialists, providing mentorship and support to help them develop their technical and professional skillsOversee and optimize advertising platforms such as Amazon Ads, Google Ads, and others to ensure maximum performance and alignment with key business KPIsDevelop and execute paid search strategies, ensuring data-driven decision-making and continual optimization of campaignsWork autonomously to deliver key performance goals, ensuring seamless execution of paid search initiativesFoster cross-functional collaboration with operations, growth, and content marketing teams to optimize landing pages and improve conversion ratesAlign paid search campaigns with business KPIs, ensuring holistic performance tracking with a focus on Margin, TACOS, Sales, and ROASDrive innovation by proposing new test ideas, exploring emerging technologies, and identifying potential new partners or advertising solutionsOptimize internal processes within the marketing department to enhance efficiency and overall effectivenessEnsure accurate and timely reporting on campaign performance on a daily, weekly, and monthly basis QualificationsStrong hands-on experience in Paid Search marketing (Google Ads, Microsoft Advertising, Yandex Direct, or Amazon Ads)Proficiency in data analysis tools (Excel, Google Sheets, Tableau, Power BI, or Google Data Studio)Experience in presenting advertising campaign outcomes to internal stakeholders or external clientsAnalytical mindset with a strong attention to detail, able to interpret complex data and turn it into actionable insightsProven ability to scale advertising campaigns while maintaining efficiency and performanceAbility to define technical requirements for analysts to automate reporting processesStrong organizational and leadership skills to manage multiple tasks and drive team successExcellent presentation and communication skillsFluent English proficiency