Private Label Sales Manager

We are looking for an experienced Private Label Sales Manager to develop and grow Spraga’s Private Label and Contract Manufacturing business across Europe.The role is focused on winning new B2B customers, including retailers developing their own-label products and beverage brands looking for a reliable manufacturing partner in Europe.The ideal candidate has strong experience in Private Label or contract manufacturing within the beverage industry, understands the retailer buying process, and can manage the full sales cycle from first contact to signed contract and first production. Key AccountabilitiesBusiness Development & SalesBuild and develop a pipeline of Private Label and contract manufacturing opportunities across Europe.Identify and approach retailers, beverage brands, and other potential B2B customers.Manage the full sales process from first contact and samples to commercial offer, negotiation, contract, and first production.Build long-term relationships with customers and partners.Represent Spraga in customer meetings and relevant industry events. Commercial NegotiationsPrepare commercial offers together with internal teams.Negotiate pricing, volumes, MOQ, payment terms, and other commercial conditions.Ensure deals meet agreed margin and profitability targets.Manage contract negotiations together with the Legal team. Project & Customer ManagementLead Private Label projects from initial brief to first production.Coordinate with Production, QA, Procurement, Planning, Logistics, Finance, and Legal.Manage project timelines and ensure smooth customer onboarding.Continue managing customers after launch, including repeat orders and contract renewals. Experience RequiredStrong B2B sales or business development experience in the beverage industry.Proven experience in Private Label or contract manufacturing.Experience winning and signing new business with retailers or beverage brands.Good understanding of beverage production, pricing, margins, and commercial terms.Strong negotiation and relationship-building skills.Experience managing cross-functional projects.Strong analytical and Excel skills.Fluent business English.Based in the EU and able to travel regularly across Europe and the UK. Professional Skills & Key CompetenciesStrong commercial mindset.Excellent negotiation and communication skills.Proactive and independent.Strong customer focus.Comfortable building a business and pipeline from zero.Good understanding of profitability and commercial economics.Strong project management skills.Results-oriented and comfortable working across different markets and teams.