Product Analyst
We are Sweden's leading app and marketplace for booking beauty and wellness services. As a SaaS company with industry-leading software, we empower more than 16,000 professionals across the country. Our platform brings together nearly every salon and clinic in Sweden, making it easy for consumers to book appointments with hairdressers, massage therapists, podiatrists, beauty salons, chiropractors, and many other specialists—all in one place.
On Bokadirekt.se, consumers can discover, book, and pay for treatments and services in just a few clicks. Every month, our platform is visited by 3 million consumers, and more than 2 million bookings are made through our website and app. We’re growing rapidly and are currently a team of more than 100 employees, with offices in Stockholm and Luleå.
About The Role
We are looking for a Product Analyst to join our Data & Analytics team and serve as the dedicated analytics partner to our Product organisation.
As a Product Analyst, you will help our product teams make better decisions through data. You'll work closely with product managers, designers, and engineers to uncover user insights, measure product performance, and drive experimentation across the customer journey. You'll play a key role in establishing best practices for product analytics, event tracking, and experimentation while enabling teams to make confident, data-informed decisions.
Your insights will directly influence the experience of millions of consumers and thousands of professionals using Bokadirekt every month.
Beyond product analytics, we're looking for someone with an AI-native mindset—someone who knows how to leverage AI to work smarter while applying sound judgement to validate AI-generated insights and recommendations. This is an opportunity to shape how analytics, experimentation, and AI contribute to the continued growth of one of Sweden's most widely used consumer platforms.
What You'll Do
Drive product insights across the full customer journey by identifying user behaviour, friction points, drop-offs, and growth opportunitiesOwn A/B testing end-to-end, from experiment design and statistical validation to analysis and post-mortemsChampion our experimentation framework by coaching product managers, designers, and engineers on experiment design and data-informed decision-makingCollaborate with Product and Engineering teams to define, implement, and continuously improve reliable event tracking standardsLeverage AI tools to accelerate analysis, improve productivity, and apply sound judgement when validating AI-generated insights
Who You Are
Degree in Business, Computer Science, Data Science, Statistics, or a related fieldProven experience (2–4 years) as a Product Analyst or Data Analyst, ideally in a technology-driven environmentStrong proficiency in SQLHands-on experience designing, analysing, and evaluating A/B testsExperience working with product event tracking in fast-moving environments where processes and data are continuously evolvingComfortable bringing structure to ambiguous situations and turning insights into actionStrong communication skills and the ability to collaborate effectively with technical and non-technical stakeholdersExperience with GCP (BigQuery, Looker), Amplitude, Mixpanel, Confidence by Spotify or similarProfessional fluency in English; Swedish is a plus
What We Offer
The opportunity to influence product strategy and user experience through data at one of Sweden's most widely used consumer appsThe opportunity to shape how product decisions are made through experimentation, analytics, and AIA collaborative culture built on ownership, innovation, and knowledge sharingA flexible hybrid work model with four days in the office each week, including Wednesdays as our "Inspiration Day," when the whole company comes together for breakfast and shared activitiesA modern office in the heart of StockholmA competitive salary and benefits package
About The Position
Start date: As soon as possible / By agreement
Location: Our office at Kungsgatan 38 in central Stockholm (hybrid)
Employment type: Full-time, permanent position
Application
We review applications continuously, and the position may be filled before the application deadline. We therefore encourage you to apply as soon as possible.