Regional Sales Manager - Finland

FULL TIME

Regional Sales Manager - Finland

HELSINKI, FINLAND

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

Regional Sales Manager Finland

AVIAREPS | Helsinki, Finland | Full-time, permanent

Take the lead on Finland's airline market

Are you a commercially driven leader with a passion for aviation and travel? Do you thrive on building strong client relationships, leading a motivated team, and turning strategy into results? AVIAREPS is looking for a Regional Sales Manager Finland to take full ownership of our Finnish business, commercially, operationally, and strategically.

This is a rare opportunity to step into an established, well-run organization. You'll inherit a strong portfolio of around 20 airline clients, a structured handover from your predecessor, and a supportive three-person local team ready to help you hit the ground running.

The Role

As Regional Sales Manager Finland, you carry full responsibility for the performance of AVIAREPS Finland: sales, operations, financial oversight, and team leadership all come together in this hands-on commercial leadership role. You'll manage key airline relationships at a senior level, identify new business opportunities, lead your local team, and work closely with Nordic management to align on strategy and best practices.

It's a role that combines big-picture thinking with day-to-day execution — one day you're negotiating a contract renewal with an airline partner, the next you're coaching a team member or diving into performance data to spot the next opportunity.

Reporting line: Director of Sales, with the General Manager based in Sweden Team: Three direct local employees

Portfolio: Approximately 20 airline clients

Working model: Primarily home-based, with regular use of an office hotel and travel for client meetings

Business & Commercial Leadership

Drive revenue growth and profitability across the Finland marketLead sales and marketing strategy for airline and tourism clientsIdentify and develop new business opportunities and partnershipsStrengthen AVIAREPS' market presence and competitive position

Client & Partner Management

Build and maintain senior-level relationships with airline clients, tourism boards, and partnersLead contract negotiations, renewals, and major proposals or tendersEnsure consistently high standards of client service and delivery

Operations & Service Delivery

Oversee daily business operations across sales, marketing, and customer serviceMonitor quality control and service standards throughout the organization

Financial Oversight

Manage local budgets, cost control, and profitabilityOversee local expenses, invoices, and vendor relationshipsSupport forecasting, budgeting, and reporting in coordination with Nordic finance

Team Leadership

Lead, coach, and develop your three-person local team, including direct line management of your Sales Manager(s) and Sales Executive(s)Set clear targets, monitor performance, and support ongoing developmentFoster a strong culture of engagement and collaboration

Strategic & Nordic Collaboration

Work closely with Nordic management and shared functionsAlign local activity with regional strategy and global prioritiesParticipate in Nordic management meetings and contribute to cross-country initiatives and best-practice sharingCollaborate with the hospitality sales function to identify cross-selling opportunities

Market & Reporting

Stay close to aviation and travel industry trends and Finnish market dynamicsPrepare regular sales reports, business analyses, and performance updatesMaintain accurate, timely sales and customer dataRepresent AVIAREPS within the Finnish aviation, travel, and hospitality sectors

What You Bring

Proven experience as a Sales Manager, Key Account Manager, or in a comparable senior commercial roleA strong track record in sales, account management, and/or business developmentSolid understanding of commercial aviation, travel, tourism, or hospitalityExperience leading and developing a teamExcellent stakeholder management, negotiation, and communication skillsStrong analytical and organizational abilities — comfortable balancing reporting and administration alongside client-facing workFluent Finnish and English, written and spoken; additional languages are a plusThe confidence to work independently and take real ownership of a market and a customer portfolioA proactive, hands-on mindset and the ability to thrive within an international organization, working closely with colleagues based outside Finland

Experience with airline clients or the wider aviation industry is a strong advantage, as is experience working within a small, close-knit team.

What Success Looks Like

Revenue growth against budgetProfitability (EBT / margin)Client retention and satisfactionNew business acquisitionTeam performance and developmentOperational efficiency and service quality

Ready to Lead AVIAREPS Finland?

If you're a hands-on commercial leader who wants full ownership of a market, an established client portfolio, and a genuine role in shaping the future of AVIAREPS Finland, we'd love to hear from you.

Apply now and become the driving force behind AVIAREPS' continued success in Finland.

Mariska Commandeur-Honingh

HEL AVIAREPS OY

Capellalaan

2132 JM Hoofddorp

Netherlands

P +31 (6) 27521198

Mariska Commandeur-Honingh

Are you interested in this job position? Get in touch with Mariska Commandeur-Honingh and find out more details about this opening!