Regional Sales Manager (warehouse automation - ASRS)

Sales Manager, Europe — Pallet Shuttle ASRSRegions: Western / Central / Eastern EuropeLocation: Remote, based within the assigned regionTravel: ~50% (Eastern Europe: 50–60%)Reports to: VP Overseas Business The RoleCompany is expanding its European business and is hiring Business Development Managers for Western, Central and Eastern Europe.You will be responsible for building the regional business from the ground up, developing system integrator and distribution partnerships, generating new customer opportunities, and driving projects from initial engagement through to signed orders.This is a highly commercial, customer-facing role with strong technical involvement. You will work closely with our European Solution Engineer and Asia-based engineering team to develop solutions, pricing and ROI cases. What You Will DoBuild and manage a network of system integrators, distributors and key end customers across the assigned region.Develop and manage a qualified sales pipeline from lead generation to contract signing.Identify warehouse automation opportunities, particularly in high-density pallet storage, 3PL, cold chain, food, retail and e-commerce.Lead customer discovery covering pallet flow, throughput, storage density, temperature requirements and WMS/WCS interfaces.Develop concept solutions, budgetary pricing and ROI/business cases with support from the engineering team.Build joint business plans and co-selling opportunities with strategic partners.Conduct customer visits, demos and presentations, including use of the company Demo & Experience Centre in Belgium.Support tenders and consultant-led projects and build relationships with relevant logistics consultancies.Train and enable partner sales and engineering teams.Represent company at major logistics and intralogistics events.Provide market intelligence, competitive feedback and monthly pipeline forecasts. What You Bring6–8+ years of sales/business development experience in material handling, warehouse automation or intralogistics.Proven experience selling automated warehouse systems, not only individual equipment.Strong experience working with system integrators, distributors or channel partners.Track record of developing new markets, territories, products or channels.Ability to lead technical discovery discussions and understand warehouse automation concepts, throughput, storage density and ROI.Existing network among integrators, 3PLs, cold chain, food, retail or e-commerce customers is highly valued.Strong commercial ownership and ability to work independently in a remote, multi-country environment.Willingness to travel approximately 50%, plus occasional travel to Asia.Legal right to work in the country where you are based. Regional Language RequirementsWestern Europe: Fluent English + Dutch or French.Central Europe: Fluent German + English. Polish or Czech is an advantage.Eastern Europe: Fluent English + Romanian. Greek, Bulgarian or a Western Balkan language is an advantage. Nice to HaveExperience with pallet shuttle, deep-lane or high-density pallet ASRS.Cold storage / frozen warehouse automation experience.Knowledge of CE marking and relevant European machinery/racking standards.Existing relationships with regional system integrators.Working Mandarin.What We OfferFully remote role with regional ownership.Direct reporting to the VP Overseas Business.European Solution Engineering support plus access to our Asia-based design and engineering teams.Access to the company Demo & Experience Centre in Belgium and European reference projects.Ownership of partner development and regional commercial strategy.Company car or car allowance with fuel card.Annual leave, travel, marketing and trade-show support.Opportunity to join the founding commercial team for company's European expansion. About the CompanyWe are an AI-driven warehouse automation solutions provider headquartered in Singapore, combining advanced embodied AI technologies with proven warehouse automation capabilities.Our solutions include high-density pallet shuttle storage systems and intelligent picking technologies, supporting customers across more than 20 countries and nearly 100 leading brands.In Europe, the company operates a Demo & Experience Centre in Belgium and has delivered a 3D pallet shuttle solution for frozen storage in Romania. Our hardware products are CE-marked following conformity testing by SGS.This is an opportunity to join a growing international business and play a key role in building the European market for the next generation of intelligent warehouse automation.