SEA Content Marketing Manager

About MEXC Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading. MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users. At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves. As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology. Key Responsibilities Develop and execute localized content marketing strategies for Southeast Asian markets, aligned with overall brand and business objectives.Lead the planning, creation, and distribution of high-quality content across social media, community channels, blogs, landing pages, email, and other relevant platforms.Develop market-specific content strategies based on local user behavior, cultural trends, crypto market developments, and competitive insights across SEA markets.Manage and optimize content calendars, ensuring consistent content output and timely execution of regional campaigns, product launches, promotions, and major industry events.Work closely with the Brand, Product, Growth, Community, PR, and Business Development teams to develop integrated marketing campaigns that drive user acquisition, engagement, and retention.Lead localized campaigns and content initiatives across key SEA markets such as Vietnam, Thailand, Indonesia, Malaysia, and the Philippines.Identify and manage relationships with local KOLs, influencers, media partners, content creators, and relevant communities to expand content reach and strengthen brand awareness.Monitor content performance and user engagement metrics, conduct regular analysis, and optimize content strategies based on data and market feedback.Track local market trends, competitor activities, crypto narratives, and emerging content formats to identify new opportunities for audience growth.Ensure all localized content maintains consistent brand positioning while being culturally relevant and appropriate for each target market.Manage external content agencies, freelancers, translators, and creative partners when required, ensuring quality, timelines, and budget control.Support crisis communications and reputation management by coordinating localized content and communication responses when necessary. Requirements Bachelor’s degree or above in Marketing, Communications, Journalism, Business, or a related field.At least 3-4+ years of experience in content marketing, digital marketing, social media, or related roles, with strong experience in Southeast Asian markets.Strong understanding of SEA consumer behavior, digital media landscape, and local cultural differences.Proven experience developing and executing localized content strategies and integrated marketing campaigns.Experience in the cryptocurrency, Web3, fintech, financial services, technology, or other fast-paced industries is highly preferred.Strong understanding of major social media and content platforms, including TikTok, Instagram, Facebook, X, YouTube, Telegram, and local platforms.Strong content writing and storytelling skills, with the ability to adapt messaging for different audiences and markets.Strong analytical skills with the ability to use content and campaign performance data to drive optimization and decision-making.Excellent project management and cross-functional collaboration skills, with the ability to manage multiple markets and projects simultaneously.Fluency in English and Chinese is required.Strong ownership, creativity, commercial awareness, and ability to work independently in a fast-moving international environment. Why Join Us At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.Ownership & Initiative – We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.Learning Culture – We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.Ideas That Matter – New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.Room to Grow – As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.Global Collaboration – Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.