Senior Business Analyst - Marketing Automation
About the RoleWe are seeking an experienced Senior Business Analyst with strong Marketing Automation experience to support a major digital growth and commercial transformation programme.The role will focus on helping the organisation transition from a traditional relationship-led sales model towards a more digitally enabled, direct customer journey.You will work across Marketing, Sales and Technology, translating business objectives into clear processes, requirements and automated workflows.Key Responsibilities
- Gather and document business and functional requirements.
- Map current and future-state marketing and sales processes.
- Identify opportunities for automation and process improvement.
- Support the design of automated lead nurturing, scoring and campaign workflows.
- Define CRM and marketing automation integration requirements.
- Facilitate workshops with business and technical stakeholders.
- Produce user stories, acceptance criteria and process documentation.
- Support UAT, implementation and business adoption.
- Work across geographically distributed teams.Required Experience
- Strong Business Analysis experience within digital, marketing or commercial transformation.
- Hands-on experience with Marketing Automation platforms.
- Experience with CRM and marketing automation integration.
- Strong understanding of lead lifecycle, campaign execution and customer journeys.
- Excellent stakeholder management and workshop facilitation skills.
- Experience with process mapping, requirements gathering and UAT.
- Ability to work independently and hit the ground running in a remote environment.DesirableExperience with platforms such as HubSpot, Marketo, Pardot, Salesforce Marketing Cloud or Microsoft Dynamics would be advantageous.
Experience supporting a move from a traditional sales model to a digital-first or direct customer model would be particularly valuable.