Senior CRM Manager

Senior Lifecycle Marketing Manager📍 Remote (Europe / UK) 💰 €100,000 + Bonus 📄 B2B Preferred About the Company:We're partnering with a high-growth consumer technology business operating at global scale. In just over two years, the company has grown to more than 55 million users worldwide and is continuing to invest heavily in the next phase of growth.Backed by a highly experienced founding team with a track record of building and scaling successful technology businesses, the company is focused on combining AI, consumer products and customer experience to create one of the fastest-growing products in its category. The Opportunity:This is not a traditional CRM role.Reporting directly to the Co-Founder & CMO, you'll own one of the company's biggest growth opportunities: turning CRM into a major revenue-driving channel.You'll take ownership of the full customer lifecycle, from onboarding and first purchase through to retention, reactivation and customer lifetime value optimisation. With tens of millions of users already on the platform, even small improvements can create significant commercial impact. What You'll Be DoingOwn CRM strategy across onboarding, conversion, retention and reactivationIncrease first-purchase conversion and repeat purchase behaviourBuild and optimise lifecycle journeys across email, push, in-app messaging and promotionsDevelop segmentation, personalisation and experimentation frameworksIdentify growth opportunities through behavioural data and customer insightsWork closely with Product, Data, Engineering and Growth teams to improve lifecycle performanceDrive measurable improvements in retention, LTV and CRM-attributed revenue What We're Looking ForProven track record improving revenue, conversion, retention, reactivation or LTV through CRMExperience in high-volume B2C environments where CRM directly influences commercial performanceHands-on experience building customer journeys, segmentation strategies, automation and experimentation programmesStrong understanding of attribution, testing and incrementalityComfortable operating in fast-moving, high-growth environmentsAble to combine strategic thinking with hands-on execution Particularly Relevant BackgroundsiGaming & BettingFree-to-Play GamingConsumer Subscription BusinessesFinTechConsumer AppsHigh-frequency E-commerceBusinesses with token, credit, loyalty, virtual currency or repeat-purchase models Why Join?Global product with 50m+ usersSignificant ownership and visibilityDirect access to senior leadershipFully remote environmentStrong growth trajectoryOpportunity to shape the future of a rapidly scaling CRM functionIf you're someone who can clearly demonstrate the commercial impact you've delivered through CRM and lifecycle marketing, we'd love to hear from you. 🚀