Social Media Director

BettingJobs is working with a well established iGaming group seeking to onboard a proactive Social Media Director to scale and grow a new brand in the market. This role can be remote based from European time zone locations OR based in Johannesburg HQ. Responsibilities Strategy & LeadershipDevelop and execute a comprehensive social media strategy aligned with marketing, brand, and business objectives.Proliferate and protect the brand’s voice across sportsbook, casino, and broader entertainment content.Lead and mentor a multi-disciplinary social media team.Collaborate with cross-functional teams (CRM, Product, Influencer/Partnerships, Performance Marketing, PR). Content & CommunityOversee creation of engaging, on-trend, and shareable content tailored for each platform (X, Instagram, Telegram, TikTok, Twitch, Kick, etc.).Drive real-time social activations during major sporting and cultural moments.Integrate sportsbook and casino narratives in a way that feels native, entertaining, and compliant.Collaborate with creators in our influencer marketing program to create engaging and unique content series.Drive self-sustaining discourse on our owned community channels (Telegram, Discord). Ensuring that users find it valuable to be part of our community. Growth & PerformanceUse analytics to measure and report on KPIs such as engagement, follower growth, reach, and social-driven acquisition. Providing actionable insights on how to optimize our content monthly.Stay ahead of social media trends, platform changes, and competitive activity. Ensuring that our content is always at the forefront of sports, crypto, and casino trends.Assist the partnerships team in the process of sourcing and evaluating new partnership and influencer marketing opportunities. Compliance & Risk ManagementEnsure all content complies with local regulations, responsible gaming standards, and platform advertising guidelines. Requirements6+ years' experience in social media, with significant experience in a senior leadership role.Strong experience within iGaming, online betting, casino, sports betting, gaming, with proven history of working in a growth brand.Proven ability to build, manage and develop high-performing social teams.Proven track record of building and scaling social media channels and communities.Demonstrable experience developing social strategies that have delivered significant audience and engagement growth (able to provide case study/ evidence of this)Experience managing significant social media budgets.Strong understanding of social analytics, attribution and performance measurement.Strong understanding of gambling advertising regulations and responsible gambling principles.