Area Manager

Area Manager (Product Specialist)Location: Norway, Sweden or Finland Employment Type: Full-timeReports to: Sales & Marketing Manager About the RoleSERO is looking for an Area Manager (Product Specialist) to drive sales, business development and customer support across an assigned territory in the Nordic region. The role combines scientific expertise with commercial responsibility and acts as the primary contact point for laboratories, healthcare customers and key stakeholders.You will support existing customers, identify growth opportunities, drive tender activities, and contribute to the continued expansion of SERO's sales.This role covers several regions within the Nordics. Depending on the candidate the position may be based at SERO’s office in Norway or as a remote role. Frequent travel is an important part of the position. Key ResponsibilitiesSales and Account Management· Develop and maintain relationships with existing and prospective customers, identify new business opportunities and drive sales growth within the assigned territory· Conduct customer visits, product presentations and follow-up activities, manage key accounts and support contract implementation· Actively promote and sell SERO’s portfolio across the Nordic region, including quality controls, calprotectin and FOBT products, and identify opportunities to expand this business segment· Identify and lead tender opportunities in the assigned territory, strengthen customer relationships and market positioning· Monitor market developments, competitors and customer trends, and contribute to strategic growth initiatives and market development projects· Support tender activities in other territories when required Technical and Customer Support· Provide first-line product guidance and support to customers, including basic onboarding and follow-up, and coordinate complex technical inquiries Marketing and Projects· Communicate SERO’s message and product philosophy through central and locally initiated marketing activities, and represent SERO at relevant conferences, exhibitions, meetings and customer events· Maintain awareness of market trends, competitive activity and laboratory developments, and record customer interactions, opportunities and market intelligence in CRM· Contribute to improvements in customer communication and sales processes, and support or lead other projects and activities when required Planning and Administration· Maintain accurate sales forecasts and customer plans, manage territory activities through CRM, and support reporting and business planning activities Required Qualifications and experienceScientific or laboratory-related degree (Biomedical Scientist, Laboratory Scientist, Chemistry, Biology or equivalent)Experience from the IVD, diagnostics, laboratory industry or experience working in laboratories, hospitals or another healthcare settingProven ability to work independently and manage own activities Experience in customer-facing roles Language RequirementsFluency in at least one Scandinavian language, Swedish is an advantage Personal AttributesSelf-driven and proactiveStrong relationship-building skillsStructured and disciplined approach to planning and follow-upCommercial mindset with a focus on customer valueComfortable working independently in a field-based roleStrong problem-solving and analytical capabilitiesAble to balance technical discussions with commercial objectivesHigh degree of responsibility and ownershipCollaborative and team-orientedCurious and eager to learn Preferred ExperienceAbility to communicate effectively with laboratory professionals and decision-makersKnowledge of QC products and laboratory quality systems· Experience with calprotectin or FOBT is an advantageFamiliarity with major diagnostic platforms Experience in account management, sales or business developmentExperience working across multiple Nordic markets Why Join SERO?At SERO, you will join a specialized organization with a strong reputation in laboratory quality control and diagnostics. You will have the opportunity to combine scientific expertise, customer engagement and business development while contributing to the continued growth of our business across the Nordic region and beyond.