Business Development Manager

Business Development Manager – Paid Social Location: Remote, EuropeTeam: Z2A Digital The roleZ2A Digital is looking for a hands-on Business Development Manager to grow our paid social agency business. A professional with a genuine drive and passion to succeed, with a proven track record of at least two years in driving new business. Your primary responsibility will be to find and open new advertiser relationships: identifying companies that could benefit from our paid social expertise, engaging the right marketing decision-makers, starting relevant conversations and converting them into qualified opportunities for Z2A. This is a new-business hunting role.You will not inherit a large existing portfolio to manage, and this is not primarily an account-management or partnership-management position. We need someone who enjoys creating opportunities from scratch. You also won't necessarily be expected to own every opportunity through to contract signature. Success in this role starts with opening doors, generating qualified conversations and creating a strong pipeline. Who we're looking forWe are looking for someone with new-business experience.The strongest backgrounds could include:New business / sales at a marketing/advertising agency.Paid-media or advertising technology sales where the customer is the advertiser/marketing team.Commercial roles selling digital marketing solutions directly to brands.Understanding the language of paid acquisition is a plus: CPA, CAC, ROAS, LTV, creative performance, attribution, campaign scaling, audience targeting and channel diversification.You don't need to know how to operate every platform yourself. But if a Head of Growth tells you their Meta CPA has increased by 30%, you should understand why that matters and be able to ask intelligent commercial questions. Most importantly, you are a hunterWe are specifically looking for someone who:Enjoys prospecting.Is naturally proactive and outgoing.Creates opportunities rather than manages them.Understands paid social commercially.Experiments.Uses modern sales technology.Is hands-on. What you'll be sellingThe commercial focus of this role is paid social.You will be selling Z2A's expertise in helping advertisers acquire and grow customers through paid social channels, with areas such as:Meta, TikTok, Reddit, Pinterest, Spotify, and other relevant social platformsPaid social strategy and channel expansionCreative strategy and creative testingUser acquisition and performance optimisationMeasurement, attribution and reportingScaling paid social while maintaining efficient CPA/CAC and ROASYou need to understand these topics well enough to have a credible first conversation with a Head of Growth, Head of Performance, CMO or User Acquisition lead. What you'll actually doIdentify advertisers that could be a strong fit for Z2A's paid social services.Build target-account and decision-maker lists from scratch.Research companies, their acquisition strategy and potential paid-social opportunities.Prospect through LinkedIn, email and other relevant channels.Build and test outbound sequences and personalised messaging.Generate qualified conversations and meetings with marketing and growth decision-makers.Understand the prospect's current paid-media setup, challenges, objectives and commercial potential.Qualify opportunities based on factors such as need, budget, decision process and timing.Introduce Z2A's paid social proposition clearly and commercially.Bring Z2A's paid-social specialists into deeper conversations when an opportunity is qualified.Test different verticals, target audiences and messages.Use HubSpot and modern prospecting tools to organise and scale outbound activity.Attend industry events with a business-development mindset: research targets beforehand, arrange meetings, approach relevant prospects and create follow-up opportunities.Feed market insights back into Z2A so we can continuously refine our positioning and proposition. What success looks likeThe role sits at the front end of the sales process. We care heavily about someone who can consistently create opportunities and open doors. That reflects how we've already defined success internally: conversations, meetings, finding new clients/verticals, testing messaging and showing a bold, proactive attitude.