Consumer Growth Lead

Company DescriptionOptishake operates a growing network of machines in gyms across the Nordics and the UK, serving functional workout drinks directly to consumers. Our focus is simple: make high-quality sports nutrition more convenient and accessible at the point of use.We already have hundreds of Optishake locations and a large registered consumer base. The next stage of growth is about getting more value from that existing network by improving consumer sales and commercial performance across locations. Role DescriptionThe Consumer Growth Lead is a full-time role based in Helsinki, working directly with the CEO.The role has one clear commercial objective: increase consumer revenue per active Optishake machine while maintaining healthy unit economics.Your first challenge is to understand why some locations materially outperform others, identify the highest-impact growth levers and systematically scale what works across the network.The work may include analyzing consumer and location-level sales data, testing pricing, offers and promotions, improving product assortment and merchandising, strengthening point-of-sale visibility, developing consumer communication through existing channels and driving local activation together with our gym partners.This is not a traditional digital marketing or user acquisition role. Performance marketing can be one tool, but the core of the role is improving sales within an existing physical, multi-site and partner-led network.You will work closely with marketing, sales, customer success, product and technology. We value speed, practical execution and the ability to create results with the resources available today.The role is based in Helsinki. We believe close face-to-face collaboration is especially valuable during onboarding and while building a deep understanding of our business, customers and data. Over time, however, we care much more about results than where every working hour is spent. QualificationsStrong commercial and analytical mindset, with the ability to turn data into practical actions that improve sales and profitability.Proven track record of personally improving a measurable commercial or consumer KPI.Experience in consumer growth or hands-on commercial development of a physical, multi-site or partner-led business.Strong understanding of consumer behavior, conversion, repeat purchase and the practical drivers of sales at individual locations.Comfortable running fast, measurable experiments and distinguishing real commercial impact from activity or vanity metrics.Practical, hands-on working style and ability to execute without relying on a large specialist team or extensive development resources.Strong communication and collaboration skills across marketing, sales, customer success, product and technology.Experience from retail, fitness, food service, vending, consumer services, e-commerce or another multi-location consumer business is an advantage, but not required.Purely digital performance marketing experience without broader commercial or operational ownership is unlikely to be sufficient for this role.Fluent working proficiency in English. Finnish or another Nordic language is an advantage.Ability to work closely with the team in Helsinki, particularly during onboarding and the early stages of the role. CompensationBase salary + performance-based bonus + employee stock options.We are open to different levels of seniority and will structure the overall package accordingly.