Copywriter

✍️ Direct Response Funnel Copywriter LDRFC010Landing Pages, Advertorials & Presale PagesTurn Cold Traffic Into Buyers—One Scroll at a Time We’re a high 8-figure DTC brand approaching $150K/day in ad spend across all channels, with a path toward a $100M run rate.We’re looking for a direct-response copywriter who understands that the most important metric on a landing page isn't whether the copy sounds clever.It's whether the reader buys.You’ll own the copy behind landing pages, advertorials, presale pages, and listicles designed to convert cold paid traffic profitably. About the CompanyWe’re a fast-scaling DTC ecommerce brand in the premium women’s travel bag category.Our marketing team operates remotely and moves quickly.Our customer is primarily a woman 45+ who travels frequently. She wants to avoid checked-bag fees, bulky luggage, and arriving with wrinkled clothes.Our voice is story-driven direct response: conversational, emotional, specific, and grounded in the customer's real life.Not corporate.Not empty hype.Copy that creates demand and moves the reader toward the sale. The Role OverviewYour pages sit between expensive traffic and revenue.Your job is to make that traffic convert.You'll research the customer, identify the strongest pains and desires, develop compelling angles, write complete page copy, direct supporting imagery, and work with execution to make sure the final page reflects the strategy.You won't be responsible for physically building the page.You will be responsible for giving the page builder everything needed to build a winner. ResponsibilitiesYou will be accountable for:Producing copy for approximately 1–2 complete landing-page briefs per day.Writing advertorials, presale pages, listicles, and direct-response landing pages.Conducting deep customer and competitor research before writing.Identifying the 3–5 strongest pains, desires, objections, and buying motivations within the customer avatar.Developing hooks, stories, mechanisms, proof, offers, and closes capable of converting cold traffic.Providing clear image and visual-asset direction alongside your copy.Briefing page builders so execution requires minimal clarification.Reviewing finished pages for copy/creative congruence.Working with media buyers to understand what converts.Iterating aggressively on winners and replacing weak pages. What Success Looks LikeYou’re winning when:Landing-page briefs ship consistently every week.Pages are complete enough for builders to execute without chasing you.Cold-traffic conversion rates improve.We consistently identify new winning landing pages.Your research produces angles that resonate with real customer demand.Your copy supports profitable acquisition at scale.You can show a clear connection between what you wrote and the revenue it generated. Pages delivered matter.Conversion rate matters more.Winning pages are the goal. Required ExperienceYou should have:3+ years of direct-response copywriting experience for DTC ecommerce brands.Proven experience writing landing pages, advertorials, presale pages, and listicles.A portfolio showing the actual copy you wrote.Measurable performance results behind that copy.Strong customer-research and avatar-development skills.Deep understanding of buyer psychology and paid-social funnels.Ability to mine reviews, competitors, forums, and customer language for insights.Experience incorporating AI into a real production workflow. We expect you to understand structures such as:Pattern break → story → pain → failed alternatives → root cause → unique mechanism → proof → objections → offer → price anchor → guarantee/scarcity → close.But formulas alone won't get you hired.You need to know why the structure works. Tools / EnvironmentYou may work with:ClaudeChatGPTAd-spy platformsFunnel research toolsClickUp or similar project-management systemsPage-building experience is not required.Google Demand Gen knowledge is a bonus, not a requirement.We provide required software.Schedule: Full-time, 9 AM–5 PM EST. This is an exclusive role. No outside clients. Compensation & Benefits$2,000–$2,500/month + performance bonuses.You’ll have access to meaningful paid traffic, fast feedback on your work, and the opportunity to see your pages tested against real demand rather than sitting in a portfolio.Hiring ProcessApplication → Portfolio & Results Review → Interview → Copy Test → OfferYour portfolio should include complete copy samples and the performance behind them.The bigger and more credible the results, the stronger your application.Who Thrives HereYou’ll thrive if you obsess over customers, research before writing, care more about conversion than compliments, and constantly study why one message outperforms another.You’ll struggle if you write from intuition alone, need constant direction, optimize for cleverness instead of sales, or cannot show measurable performance behind your work. Application CTA👉 Apply here: https://www.orgboard.co/jobs/6b8b9329da724d89b55c574331be736b?src=linkedin_recruiter For each major example, tell us what you wrote and what happened after the traffic hit it.We don't want copy that merely sounds good.We want copy that moves cold strangers to buy.Due to the volume of applications, only shortlisted candidates will be contacted.