Director of Sales and Marketing

A flagship luxury property in Southern Europe is seeking an accomplished Director of Sales & Marketing to lead its commercial strategy and elevate brand presence across rooms, F&B and partnerships. This is a senior leadership role for a commercially astute, people-centric operator who thrives in a dynamic, high‑performance environment. The Role You will shape and execute the hotel’s commercial vision - driving revenue growth, strengthening market positioning and ensuring cohesive alignment across Sales, Marketing, PR, Reservations and Events. Working closely with the General Manager and senior leadership, you will oversee annual planning, forecasting, market analysis and the optimisation of business mix across all segments. A key part of the role involves building strategic partnerships with luxury brands, travel partners and corporate clients, while ensuring all marketing and communication reflects the property’s identity and standards. You will lead, mentor and energise a diverse team, fostering collaboration, accountability and continuous improvement. Key ResponsibilitiesDevelop and implement integrated Sales & Marketing strategies across all revenue streamsLead annual budgeting, forecasting and performance analysisDrive direct sales activity and support the team in key account developmentOversee marketing planning, digital campaigns and brand communicationStrengthen PR activity, media relationships and storytelling opportunitiesOptimise pricing, distribution and selling strategies in partnership with RevenueEnsure high standards of reporting, systems usage and data managementRepresent the hotel at industry events, trade shows and partner engagementsBuild a culture of motivation and development Candidate Profile We are looking for a strategic, creative commercial leader with strong analytical capability and exceptional communication skills. You will be confident navigating complex stakeholder environments, managing competing priorities and inspiring teams through change. A background in luxury hospitality and experience overseeing multiple commercial functions is essential.