Funnel Copywriter

✍️ Funnel Copywriter IEFC022Own the copy. Fuel the testing engine. Write native funnels that convert.Words from the CEO: BRD Holding Team, Growth, and Culture Job SnapshotNative advertising wins or loses on the strength of its copy.We’re hiring a Funnel Copywriter to create high-quality copy for pre-landers, landing pages, headlines, advertorials, ad copy, and scripts specifically designed for native traffic.This isn’t generic direct-response copy, recycled channel content, or AI-generated filler. You’ll own the writing that powers our testing engine and ensure the Head of Native always has launch-ready copy without unnecessary delays or rewrites. About the CompanyWe’re a fast-growing pet eCommerce brand focused on creating products that improve the lives of pets and the people who love them.Our growth is driven by direct-response marketing, rapid testing, and continuous optimization. Native advertising plays an important role in our customer acquisition strategy.We’re building a team of people who take ownership, move quickly, care about quality, and understand that performance matters.If you enjoy testing ideas, learning from results, and continuously improving your work, you’ll fit well here. The RoleYour job is to transform strategic testing ideas into high-converting native copy so we can launch more tests, learn faster, and identify winning funnels.You won’t be responsible for deciding the acquisition strategy or choosing which angles to test. The Head of Native provides strategic direction. Your responsibility is to execute exceptional copy that’s ready to launch.You’re creating the conversion engine behind our native campaigns. ResponsibilitiesYou’ll be accountable for:Writing high-converting native pre-landers and advertorialsProducing headlines, ad copy, and scripts aligned with each funnel and testing angleDelivering copy quickly enough to keep the testing calendar fully suppliedIterating existing funnels using performance feedbackMaintaining an organized library of copy assets, winning structures, and campaign learningsFollowing brand standards, platform policies, and compliance requirements without sacrificing persuasive powerCommunicating progress proactively and flagging blockers before they affect launch timelinesThis is ownership of copy quality, not simply completing writing assignments. What Success Looks LikeYou’re succeeding when:Copy is consistently delivered before launch deadlinesThe Head of Native rarely needs to make major editsFunnels feel natural and editorial rather than obviously promotionalThe testing pipeline isn’t delayed because copy isn’t readyWinning structures and learnings are documented and reusedYour copy generates useful testing signals and contributes to successful campaigns Required ExperienceSeniority: Mid-LevelThis role requires strong execution, judgment, and consistency. It does not require ownership of the overall acquisition strategy.You should have:Experience writing direct-response copy with measurable performance outcomesStrong long-form copywriting skills, particularly advertorials, sales pages, or editorial-style contentAbility to adapt writing based on customer awareness and buying psychologyExcellent understanding of pacing, structure, and belief-buildingStrong organizational skills and ability to manage multiple projectsAbility to work independently from clear strategic directionComfort using performance feedback to improve your workNative advertising experience is highly preferred, but exceptional direct-response copywriters willing to specialize are encouraged to apply. Tools & EnvironmentYou’ll regularly work with:Notion or similar documentation toolsGoogle DocsAI writing tools where appropriateNative advertising platforms and performance dataInternal copy libraries and testing documentationSpecific tools matter less than your ability to consistently produce exceptional copy.Work EnvironmentRemote-firstFast-moving testing cultureHigh ownership and accountabilityPerformance-drivenLow bureaucracyClear expectationsContinuous iteration and learningOpportunities for growthIf something can be improved, you’re expected to improve it. Compensation & Benefits$2,000–$3,000/month, based on experience and skillPerformance-based growth opportunitiesWork alongside experienced direct-response marketersContinuous exposure to high-volume testing and copy optimizationFull details will be discussed during the hiring process. Hiring ProcessApplication → Initial Interview → Copywriting Assessment → Final Interview → OfferWe value speed, clarity, and respect for your time throughout the process. Who Thrives HereYou’ll thrive if you:Love writing persuasive copy that produces measurable resultsEnjoy improving your craft through testing and feedbackBalance quality with execution speedTake ownership of outcomes, not just deliverablesStudy winning copy and identify patternsProactively research trends and new conversion methodsCommunicate without needing constant remindersGet excited when your writing directly impacts business growthWho Will StruggleThis role may not be a fit if you:Prefer brand or creative copy without performance accountabilityNeed constant direction or supervisionMiss deadlines or struggle with execution speedResist feedback or performance-based iterationWrite the same way regardless of traffic source or customer mindsetFocus on completing assignments rather than improving results Application CTAIf you’re excited to write copy that directly drives customer acquisition, powers rapid testing, and creates measurable business impact:👉 Apply here: https://forms.gle/VDPtPU3Eu8LoujoV6We’re not hiring someone to simply fill pages.We’re hiring the writer behind our next winning native campaign.Due to the volume of applications received, only shortlisted candidates will be contacted.