Head of E-commerce

About GLOWiDGLOWiD is the Nordic region's leading K-beauty destination, bringing Korean skincare to Scandinavia since founder Cecilia Ortmark Söder discovered it living in Seoul. We operate as both a retailer, distributing a curated selection of leading Korean and international beauty brands, and a brand owner with our own product lines. We're a fast-growing e-commerce business built on approachable, playful, product-obsessed branding, and we're scaling our commercial engine to match. The RoleWe're looking for a Head of E-commerce to own the full digital commerce P&L: building and leading the e-commerce team, driving growth across our Shopify platform, running CRO to lift conversion, and scaling paid and owned acquisition channels. Customer service will report into this role. You'll work closely with the CFO and leadership team to turn strong topline growth into sustainable profitability. What you'll own• Building and leading the e-commerce team, including hiring and setting the team's operating model• End-to-end e-commerce strategy and P&L (traffic, conversion, AOV, retention)• Shopify platform roadmap, site UX, and CRO to improve conversion and checkout performance• CRM strategy: segmentation, lifecycle/email flows, and retention programs• Performance marketing and affiliate channels (working with tools like Adtraction/Klarna Creator)• Customer service, ensuring service quality supports the broader e-commerce experience• Cross-functional partnership with marketing, ops, and finance on forecasting and unit economics What we're looking for• 5+ years in e-commerce leadership, ideally with experience managing both first-party and third-party/distributed brand assortments• Track record of scaling revenue and improving margin/profitability, not just top-line• Hands-on with Shopify or comparable platforms; fluent in CRM, CRO, attribution, and paid channel management• Strong commercial instincts, comfortable owning a P&L and reporting to leadership• Experience in beauty or skincare is a merit but not required• Nordic market experience a plus; Swedish or English fluency required Why GLOWiDJoin a brand with real cultural cachet in a category growing fast, at a company small enough that your work moves the needle immediately. How to applySend your CV and cover letter to rekrytering@glowid.sePlease use “Head of E-commerce” as the subject line of your email.