Head of Growth

Head of Growth – Direct-to-Consumer - Remote | Shopify & TikTok Shop | Full P&L Ownership We are partnering with a founder-owned, bootstrapped consumer products business generating more than $75 million in annual revenue. The company has built a highly successful Amazon and retail operation, while its direct-to-consumer business has grown several-fold over the past 18 months. The foundations are now in place across Shopify and TikTok Shop, and the business is ready to turn DTC into a significantly larger, profitable growth engine. We are looking for a Head of Growth to take full ownership of the DTC P&L and build it into an $18 million to $20 million annual business. This is not simply a paid media or channel management position. You will own the complete DTC system: acquisition, creators, affiliates, website performance, retention, creative, TikTok Shop, reporting and team development. What you will own Full P&L responsibility for Shopify and TikTok ShopAffiliate, creator, influencer and product-seeding programmesPaid acquisition strategy and budgets, primarily across Meta and TikTokShopify conversion rate, average order value, funnel performance and development roadmapEmail, SMS, retention and customer lifetime valueCreative strategy and the output of the in-house video production teamDTC reporting across revenue, margin and acquisition efficiencyHiring, leading and developing the DTC teamInput into new products designed specifically for DTC, paid acquisition and stronger margins Amazon, wholesale, retail and other online marketplaces sit elsewhere in the organisation, giving this position a clear area of ownership. The immediate priorities Your first priority will be building an affiliate and creator network at genuine scale, ultimately reaching thousands of active creators producing a continuous stream of video content.You will then identify the creator content that converts and scale it aggressively through Meta and other acquisition channels. TikTok should become a creative engine for the entire DTC business, not simply another sales channel.You will also:Improve Shopify conversion and scale the channel profitablyIncrease average order value and strengthen the customer journeyIntroduce higher-margin products suited to DTC and paid acquisitionImprove the economics of TikTok ShopBuild a team and operating model capable of supporting further growth What success looks like Within the first year, we expect to see:DTC approaching $18 million to $20 million in annual revenueA target margin of approximately 15% to 20%A creator network in the thousands, producing content continuouslyMeasurable improvements in conversion rate and average order valueTikTok Shop either profitable or demonstrably paying for itself through content creation and wider customer acquisitionA scalable DTC team with clear ownership and accountability What we are looking for At least seven years of experience in DTC growth, including three or more years leading the functionDirect experience building an affiliate or creator programme involving hundreds or thousands of creatorsHands-on TikTok Shop experience, including its affiliate mechanics and operational realitiesStrong paid media leadership experience, particularly across MetaGenuine command of acquisition economics and performance data, rather than solely managing agenciesOwnership of a P&L, contribution margin or equivalent commercial targetStrong Shopify conversion and funnel optimisation experienceExperience hiring and leading a high-performing teamComfort operating in a fast-moving, founder-led business with limited process or hierarchyFluent English and reliable working overlap with US Eastern Time Useful, but not essential Experience with consumer products, housewares or physical goodsExperience in a business where Amazon, retail and DTC coexistTaking a DTC channel from single-digit millions to eight figuresExperience with Klaviyo, GA4 and in-house video production The environment You will inherit an established team that includes DTC leadership, website development, affiliate management and video production, alongside experienced agency partners.The business moves quickly and operates with very little hierarchy. There is no outside investment or board structure, so decisions can be made in days rather than quarters. This environment will suit someone who enjoys autonomy, takes accountability and wants the freedom to build. The company values curiosity, drive, accountability, transparency and consistently exceeding expectations. Location and working pattern This is a full-time, permanent and fully remote position for someone based outside the United States. Reasonable and reliable overlap with US Eastern Time is required.