Head of Marketing

Head of Marketing, Lappset Group At Lappset, we create experiences of play and physical activity for people of all ages. We build inspiring and positively surprising environments that promote wellbeing around the world. Our headquarters are located in Rovaniemi, Finland, and we operate internationally across several markets. At Lappset, work challenges, develops and connects people. Employee wellbeing, equality and inclusion guide our everyday work. We are now looking for a Head of Marketing to lead and develop Lappset Group's global marketing and strengthen the role of marketing in supporting our international growth.Do you want to shape how a global Finnish brand grows, develops and connects with customers around the world? As Head of Marketing, you will lead an international marketing team of six professionals and take overall responsibility for Lappset's marketing ecosystem. Your scope covers brand, strategic planning, campaigns, content, marketing technology, digital customer acquisition and data-driven marketing.You will work closely with sales, product development, design, country organizations and our international partner network to strengthen the Lappset brand and turn marketing activities into customer interest, commercial opportunities and growth.

As Head of Marketing, you will: Lead and develop an international marketing team of six professionals working across several countries.Set direction and priorities for the marketing team and support the professional development of team members.Take overall responsibility for Lappset's global marketing strategy, planning and budgets.Lead and develop the Lappset brand in close cooperation with product development and design.Drive campaigns, content and marketing activities across different channels and markets.Develop digital customer acquisition, marketing technology and data-driven marketing.Strengthen cooperation between marketing and sales and connect marketing activities with customer needs and commercial objectives.Support Lappset's country organizations and international partner network with effective marketing concepts, content and materials.Develop the full marketing channel mix, from digital customer acquisition to content supporting sales meetings and local commercial activities.Measure marketing performance and use data to guide priorities, investments and continuous development. The role combines people leadership, brand development, strategic and operational marketing, digital customer acquisition and commercial collaboration. You will have the opportunity to influence both the direction of marketing and the way marketing supports Lappset's international growth. We expect you to bring Experience in senior marketing roles within an international business environment.Strong experience in leading, developing and inspiring marketing professionals, preferably across countries or locations.Broad expertise in modern marketing, including:brand managementdigital marketing and customer acquisitioncontent and campaignsmarketing technologydata and analyticsA strong commercial mindset and experience connecting marketing activities with sales, customer needs and business growth.Experience working closely with sales and other business functions, such as product development, design and country organizations.Understanding of different routes to market and experience supporting both direct sales and partner or distributor networks through marketing.The ability to combine strategic thinking with practical execution.Strong prioritization and decision-making skills when allocating marketing resources and investments.Fluent English and the ability to work effectively in an international environment. You will succeed particularly well if you Lead people in an open, engaging and collaborative way.Bring together people and perspectives across functions, countries and markets.Combine creativity, commercial thinking and a data-driven approach.See marketing as an integral part of business growth and actively strengthen cooperation between marketing and sales.Take ownership, make decisions and drive development forward.Enjoy developing both people and ways of working.Approach collaboration with curiosity, positivity and a constructive mindset. Your personality matters to us. We value strong collaboration skills, curiosity and a genuine desire to build and develop marketing together with others. The position can be based in Helsinki or Rovaniemi.You will lead an international team and collaborate with colleagues and partners across several markets. The role therefore includes some international travel. We offer A key leadership role where you can shape the future of Lappset's global marketing.The opportunity to strengthen and develop an internationally recognized Finnish brand.Responsibility for leading and developing an international team of six marketing professionals.A broad scope connecting brand, customers, products, sales and digital development.The opportunity to influence how marketing supports Lappset's international growth and commercial success.Responsibility and freedom to develop the marketing function and leave your own mark on Lappset's future. Interested? The application period runs from 2 October to 18 October 2026.Please submit your application, CV and salary request by 18 October 2026.The recruitment process is managed in cooperation with external recruitment partner JP Cornerstone. For further information about the position, please contact: Jussi PokkinenJP [email protected]+358 40 835 973Jussi is available for calls daily between 12:00 and 14:00.