Head of Sales Europe

Head of Sales – Europe Location: UK or Europe | International Sales Leadership An established international manufacturer of safety-critical technology is looking to appoint a Head of Sales – Europe to lead the next phase of growth across its European business. The company develops technical products and solutions used across industrial and safety-critical environments, with an established international customer base and a strong network of distributors and channel partners. This is an opportunity to take ownership of a significant European region, lead an experienced sales team and shape the commercial strategy for the next phase of growth. The opportunity You’ll lead a small team of Regional Sales Managers covering Northern, Central and Southern Europe, taking responsibility for developing and executing a clear European growth strategy. This is not a desk-based strategy role. You’ll spend meaningful time in the market with customers, distributors, end users and your sales team, combining strategic thinking with visible, hands-on commercial leadership. A key priority will be reviewing an extensive European distribution network and determining where the business should focus its resources. You’ll strengthen relationships with high-potential partners, identify where new or alternative partners are required and increase direct engagement with end users. You’ll also identify the countries, vertical markets and applications offering the strongest potential for sustainable growth, with opportunities across areas such as data centres, battery energy storage, battery manufacturing, food & beverage, utilities, marine and general industry. About you We’re deliberately keeping the search broad. Direct sector experience is not essential. The priority is finding a commercially ambitious sales leader with the ability to grow a technical or industrial business across multiple European markets. You’re likely to bring: A strong track record of delivering sales growth within a technical, engineering or industrial marketExperience developing and implementing a regional or multi-country sales strategyA good understanding of distributor, channel partner or indirect sales modelsExperience engaging directly with industrial end usersA practical understanding of consultative and solution-led sellingThe ability to lead, coach and challenge salespeople across different territories and culturesStrong commercial judgement and the ability to identify where investment and resources will generate the greatest returnA genuinely hands-on approach, with the willingness to travel regularly across Europe. Relevant backgrounds could include instrumentation, industrial technology, safety products, engineered equipment or other technical B2B environments. This could suit an established Head of Sales, but we’re equally interested in speaking with a high-performing Sales Manager or commercial leader ready to make the step up into a broader European leadership role. Why consider it? You’ll inherit an established European operation and experienced team rather than starting from scratch, but there is significant scope to influence how the business develops. You’ll have the opportunity to shape the European sales strategy, optimise the channel network, develop emerging markets, bring new products to market and influence the future structure of the European sales organisation. Interested? Apply via LinkedIn or contact us directly for a confidential discussion.