Performance Marketing / Ads Manager - Medical Cannabis Industry (Remote - Worldwide)

Performance Marketing / Ads Manager - Medical Cannabis Industry Location: Global - Fully RemoteJob Type: Full-time YOU MUST HAVE EXPERIENCE WITH TRAFFICJUNKY AND/OR REDTRACK TO BE CONSIDERED FOR THIS ROLE. If you don't, your application will not be considered, so please do not apply unless you have this experience. Company Description:Our client is a German medical cannabis company, founded in 2022. It runs a teleclinic alongside a platform that connects patients to a network of more than 450 partner pharmacies, as well as producers and distributors. All of it is built and maintained in-house by the company's own engineering team.The aim is to make the German medical cannabis market simpler and more transparent for patients. Alongside the consultation and the pharmacy, the platform shows live product availability, prices and listings from pharmacies, producers and distributors, with origin and compliance details attached.The company was founded by a pioneer of the cannabis industry, who built one of the first and largest cannabis technology companies in the world and ran it for more than 15 years. He then spent three years building a version of that model for the German market. Having fully self-funded the business, he is still closely involved in the day-to-day.The platform went live in 2024 and has grown steadily since, averaging more than 10,000 new users every month. Many of them are patients, using the platform for its telemedicine and online pharmacy access, and the company is quickly approaching a patient base of 100,000, with a steadily growing number of monthly treatments.The business is built to work in both directions. On the B2C side, patients use the teleclinic and the network of online pharmacies. On the B2B side, the clinics, pharmacies, producers and distributors on the platform use it to build awareness and reach those patients, and buy marketing services from our client to do so. Both sides are growing, and to meet the demand for paid exposure from those commercial partners, our client is now bringing performance marketing in-house. Role Description:Paid advertising has so far been handled by outside consultants and an external agency specialised in Meta. This role is the first in-house paid media hire, and will own paid acquisition across multiple brands from the first week. This is a hands-on role - the buying, the testing and the tracking setup are all part of the scope, with TrafficJunky and RedTrack at its centre.In this role, you report to the COO and work closely with the founder, particularly in the early weeks while you take over the existing setup from the current agency. The ideal candidate can take ownership of both day-to-day media buying and the technical attribution setup, rather than being purely a tracking specialist or purely a creative/media buyer. The goal of the position is to prove the concept, then grow the position. Once the approach is proven on our client's own brands, the same capability can be extended to the commercial partners on the platform. Responsibilities:Own and optimise campaigns on TrafficJunky, including testing audiences, managing placements, running campaigns and creative testingSet up, run and troubleshoot RedTrack across all campaignsConfigure tracking links, postbacks, click IDs, UTMs and conversion eventsDiagnose attribution problems and failed postbacks, and fix themEnsure conversions track correctly, from ad click through to completed treatment/purchaseTake over and run the Meta account currently held by an external agencyManage paid activity on Google Ads and TikTok alongside MetaConfigure and troubleshoot Meta Pixel/CAPI and server-side trackingManage budgets and track CPA, ROAS and conversion ratesReconcile reporting between the ad platforms, RedTrack and the company's own backend dataProduce clear performance reports and optimisation recommendationsWork with the developers when a tracking change needs buildingKeep ads approved and running inside each platform's advertising rules, reworking angles and wording that get rejectedReport to the COO on a small set of agreed numbers, and document every setup clearly Preferred Qualifications and Skills:Strong hands-on experience with TrafficJunky and/or RedTrack - this is a must-have, without this experience your application will not be consideredMultiple years of proven experience in performance marketing and/or media buyingA track record of managing real spend: Five figures a month on TrafficJunky as a minimum, and six figures across combined paid channelsExtensive hands-on conversion tracking and attribution experienceComfortable running several brands at once, and able to document your setups so someone else can pick them upHands-on tracking experience: postbacks, UTMs, click IDs, pixels and conversion APIsFluent EnglishDaily, practical use of AI tools in your work - focus on efficiency and automationExperience with Meta, TikTok, and Google Ads, as well as Meta Pixel / CAPI and server-side tracking is a plusBonus points for experience with multi-brand or regulated/high-compliance industriesBonus points for ExiScale or similar ad account infrastructureBonus points for buying on behalf of external clients, not only for one in-house brand In return, our client is offering:A salary range from €75.000 to €125.000, depending on your experienceFully remote flexibility anywhere in the worldFlexible employment structure depending on location If this role interests you and you want more information, then please apply through this site or email me at eric.spelten@luminorecruit.com and we can book a call.We welcome referrals for this position and offer a referral incentive for successful placements. If you know someone who would be a great fit, please feel free to share this opportunity with them. P.S. If you have direct medical cannabis experience, I’d strongly recommend messaging me directly on LinkedIn or emailing me as well as applying. We receive a high volume of applications for our roles, so reaching out directly is the best way to make sure I see your profile quickly.