PR Director

Soft Goat is looking for a full-time PR Director to join our team in Stockholm. In this role, you will develop and execute Soft Goat’s global PR, talent, community and affiliate strategy in support of our brand and business goals. You will develop narratives, drive media outreach, build relationships and identify opportunities that increase Soft Goat’s visibility and cultural relevance globally. This is a senior, hands-on role within a lean team. You will set the long-term direction while remaining involved in the day-to-day work and driving initiatives from idea to execution. Key ResponsibilitiesDevelop and execute a global PR strategy aligned with Soft Goat’s brand and business goals.Own and manage the global PR budget and allocate resources across markets and initiatives.Develop messaging, news angles and narratives, and drive media outreach to generate conversation and earned visibility.Build relationships with editors, journalists, stylists, creators, talent and the wider creative community.Lead seeding, events, partnerships and community initiatives from strategy to execution.Identify emerging talent, cultural movements and opportunities for the brand.Collaborate with Marketing, Creative, Design, Wholesale, Retail and E-commerce to support seasonal launches, priority markets and commercial objectives.Own and develop Soft Goat’s global affiliate network, including partner recruitment, relationship management, performance tracking and optimisation.Manage external PR agencies and partners.Monitor and report on PR activities and translate results into actions and recommendations. Your Profile7+ years of experience in PR or communications, including experience in a senior role within fashion, lifestyle or premium consumer brands.An international network across media, stylists, talent, creatives and cultural tastemakers.Experience developing and executing PR strategies connected to brand and business goals.Experience working hands-on with media relations, seeding, events, partnerships and community-building.Experience managing affiliate networks or commercially driven creator partnerships.Commercial understanding and experience connecting PR initiatives to business objectives.Experience owning and managing PR budgets, external agencies and partners.Excellent written and verbal communication skills.Fluent in English, both written and spoken. About YouCulturally connected and commercially minded.A natural relationship-builder with social and creative instincts.Strategic, proactive and resourceful, with the ability to turn long-term direction into action.Hands-on and unpretentious, with a sense of ownership.Collaborative and comfortable working independently within a lean team.Motivated by building communities, creating cultural relevance and making things happen. The OpportunityYou will play a central role in Soft Goat’s journey towards becoming a globally recognised fashion brand. You will have ownership of our international PR presence and the opportunity to build a global network around the brand. Reports to: Marketing DirectorLocation: Stockholm Please send your CV and cover letter to amanda@softgoat.com. The application deadline is September 30.