Regional Sales Manager

Regional Sales Manager - Consumer ElectronicsCentral Eastern Europe, the Baltics and the MediterraneanPremium white goods | Newly created role | Remote, home-based within the region The opportunityOur client is a premium white goods brand in a sustained phase of international growth. Built on design credibility, engineering quality and a clear position at the upper end of the market, the brand has established itself across Western Europe and is now investing to build the same standing across Central and Eastern Europe, the Baltics and the Mediterranean. This is a newly created position. There is no inherited structure and no predecessor's playbook. The Regional Sales Manager will own a genuinely broad territory and be given the latitude to shape how the brand goes to market across it. We are retained on a confidential basis and would be pleased to share the full brief, including the client's identity, with candidates who meet the profile. The roleYou will hold full commercial responsibility for the region, working through a mixed route to market of importers, distributors, national and regional retail groups, specialist kitchen studios and project business. Your focus will be to:Build and lead the regional distribution network, appointing new partners where coverage is thin and raising performance where it already existsOwn the annual sales, margin and sell-out targets for the territory, with clear accountability for the numbersNegotiate commercial terms and annual agreements with distributors, buying groups and key retail accountsDevelop the premium positioning in market, protecting price architecture and ensuring the brand is presented in the right environments rather than simply the largest onesGrow the contract and project channel with developers, kitchen manufacturers and hospitality specifiersWork closely with marketing, supply chain and product colleagues at head office to translate central strategy into local executionProvide accurate forecasting and market intelligence, giving the leadership team a reliable view of a region they are still getting to knowTravel across the territory will be significant, with regular visits to head office. The personWe are looking for a commercially mature sales leader who is comfortable operating with autonomy across a wide and varied geography. You will likely bring:A strong track record in domestic appliances, consumer electronics, kitchens, or a comparable premium consumer durables categoryProven experience managing distributors and importers, ideally across several of the markets in scopeReal depth in at least part of the region, whether that is Poland and the Czech Republic, the Adriatic and South Eastern Europe, the Baltics, or Greece, Italy and the wider MediterraneanThe commercial judgement to build a business from a low base, balancing early volume with long-term brand positioningFluent English, with additional regional languages a distinct advantageThe self-direction to thrive in a remote role, and the credibility to represent a premium brand at senior level with partners and retailersCandidates who have grown a territory rather than only maintained one will be of particular interest. What is on offerAn attractive package commensurate with experience, alongside the opportunity to build a region from the ground up for a brand with the product, the positioning and the appetite to invest behind it. The successful candidate will have visible ownership of a growth market and a direct line into the senior commercial team. Location is flexible. Candidates may be based anywhere within the territory, with good travel connections a practical requirement.