Retention Lead

Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, operating multiple eight to nine-figure brands including Norse Organics, Frøya Organics, Primal Viking, and Arctic Goddess. Our mission is to free one hundred million people through natural, high-quality products — and we hire for radical ownership, taste, and an obsessive standard of work. About the role We're looking for a Retention Lead to drive retention performance for a pair of wellness/health DTC subscription brands. This is a role for someone who's genuinely both analytical and creative — you need to be as comfortable pulling apart cohort data as you are turning what you find into a real campaign, journey change, or test. Data on its own isn't the job; turning data into action that moves the number is. You'll work alongside the Retention Director to constantly gather customer feedback and cohort trends, building an always-on roadmap of retention tests. The CRM team for your brand pair sits within the wider retention team, and you'll collaborate closely with them — plus creative, website, operations, and customer service teams — to get initiatives shipped. What you'll do -Own retention performance for your brand pair — spanning purchase KPIs, cohort KPIs, subscription health, and every lever that grows LTV, from win-back and upsell to journey-wide experience fixes-Gather always-on customer feedback to fuel retention initiatives, with a genuine desire to give customers a voice that shapes our next move-Surface and score retention opportunities across the whole customer journey: pre-purchase, website/on-site experience, delivery/fulfilment, ongoing comms, subscription experience, win-backs, upsells-Turn data into action — analyse cohort and purchase data to identify where LTV is leaking or where the biggest upside sits, and translate that into concrete, real-world initiatives-Prioritize and project-manage a constant stream of retention sprint work, balancing quick wins against bigger structural fixes-Keep retention testing and improvement running as an always-on programme, not one-off pushes-Work cross-functionally with CRM, creative, website, operations, and CS teams to brief, coordinate, and land initiatives-Identify wins on your brand that could be rolled out group-wide What we're looking for -3-5 years of experience in retention/lifecycle/CRM for a DTC or subscription business-DTC subscription experience highly desirable — ideally in health, wellness, beauty, or a comparable considered-purchase category-Strong with data — comfortable in cohort analysis, subscription/churn metrics, and turning numbers into a prioritised action plan-A genuine mix of analytical rigour and creative instinct — able to spot the insight and also shape what actually to do about it-Track record of managing multiple workstreams and cross-functional stakeholders (CRM, creative, website, ops, CS) at pace-Comfortable operating autonomously in a lean, fast-moving team Nice to have -Experience with subscription-model shifts (e.g. moving customers from one-off to recurring)-Familiarity with retention/CRM platforms (Klaviyo, Recharge, Loop, or similar) and AI-assisted retention tooling