Senior / Lead Paid Social Consultant

Are you energised by paid social, and by the point where performance, creativity, data, and technology meet? Do you want to own that intersection for some of the most ambitious brands in the Nordics and beyond? We're looking for a Senior or Lead Paid Social Consultant to join NoA Connect in Helsinki. We're open on the exact level: whether you step in as a Senior or a Lead depends on your experience and your appetite for ownership. What matters most is that you already operate with confidence in client work and bring real depth to what you do. We're also a genuinely AI-savvy agency. We've built a broad toolset of AI-powered tools that already sit at the core of how we work, and we're constantly developing more. For the right person, that's a rare opportunity to take paid social to the next level, both by putting these tools to work and by helping us shape and expand them. This is very much a role for someone who enjoys staying close to the work. Even as a Lead, you'll spend meaningful time in the platforms yourself, building, optimising, and analysing, alongside the strategic and mentoring side. If you're commercially minded, motivated by helping clients grow through sharper marketing, and you want to work in a team that pairs high standards with low ego, we'd love to hear from you. What you'll doYou'll plan, manage, analyse, and develop paid social across a portfolio of clients, platforms, and business goals, with genuine ownership from day one. Own paid social performance end to end across channels such as Meta, TikTok, and LinkedIn, staying hands-on in the accounts as well as steering the strategyTurn data, testing, and campaign insight into clear actions that move the numbers that matter to clientsPut our AI toolset to work to sharpen and scale paid social, and help us develop new tools and smarter ways of workingPlay an active role in data-driven creative development, identifying which hooks, messages, formats, and concepts drive the strongest resultsAct as a trusted advisor to clients, communicating proactively and translating complexity into decisionsWork closely with specialists across paid search, SEO, analytics, creative, and strategyHelp shape direction, mentor colleagues, and raise the bar on quality (Lead level) What we're looking forWe're hiring for depth, judgement, and the ability to create value in real client work. Strong analytics and a genuine understanding of data sit at the heart of this role: we want someone confident reading, interrogating, and acting on data, who turns measurement into better decisions rather than just reporting on it. You have:Previous agency experience: this role is agency-based, and we need someone who already knows how that environment worksStrong hands-on experience in paid social and digital marketing, enough to lead client work independently from the startExcellent analytical skills and real fluency with data: comfortable digging into performance, spotting what matters, and drawing clear conclusionsA solid grasp of digital measurement, optimisation, and commercial outcomes, including GA4A performance-driven mindset paired with sound commercial judgementThe ability to build trust with clients and communicate with clarity and confidenceCuriosity, initiative, and the drive to keep learning and to lift those around youFluency in Finnish and English, both written and spoken On top of these fundamentals, you bring real depth in at least one of the following: Creative: a strong interest and track record in data-driven creative development, connecting performance data to creative learnings and next steps, and a sharp instinct for what drives results. This is an area we value highly and would love to strengthen in the teamAI: hands-on use of AI tools to work smarter and faster, genuine curiosity about where AI is taking our field, and the drive to get the most out of our toolset while helping push it furtherTechnical: feed-based and catalogue advertising expertise (product feeds, dynamic and Advantage+ catalogue setups, feed optimisation), and comfort with the technical plumbing behind high-performing paid social A plus: experience across more than one of the three areas above (especially a mix of creative and analytical strength), expertise in channels beyond paid social such as paid search, SEO, or analytics, and Swedish language skills. Why NoA Connect?Because we care deeply about two things: doing great work, and building a place where great people want to stay. Culture and people aren't side notes here, they're the foundation. We believe in high standards, low ego, and giving people room to grow in the direction that fits them best.Some of what you'll get:Exciting Nordic and international clientsTalented, ambitious, and supportive colleaguesA leading-edge AI toolset and the chance to shape how it developsFlexible working hours and remote work possibilities6 weeks of paid vacation4 paid hours per week for exercise or sportsCompetitive compensation and benefitsA centrally located office with daily breakfast, great coffee (and other drinks), gym, sauna, lounge spaces, karaoke room, and more About NoA ConnectNoA Connect (formerly Bluebird Media) is a digital marketing agency with offices in Helsinki, Stockholm, Oslo, and Copenhagen. We help clients grow through measurable, data-driven marketing and close collaboration across channels, analytics, and creative.We're part of The North Alliance (NoA), working alongside some of the top agencies in the Nordics, including Bob the Robot and NoA Ignite. Our ambition is simple: to build one of the best digital marketing agencies in the world.If that sounds like something you want to be part of, we'd love to hear from you! Do you have questions? Reach out to Sebastian Schroderus, CEO NoA Connect Finland - sebastian.schroderus@noaconnect.com or Paula Pennanen, People Operations Lead Finland - paula.pennanen@thenorthalliance.com