Senior Marketing Specialist, Shop-in-Shop Business (Fazer Leipurit)

Senior Marketing Specialist, Shop-in-Shop Business (Fazer Leipurit) At Fazer Bakery Finland, we're looking for talented digital marketing professional to join our marketing team. Whether your passion lies in creating engaging content and building digital communities, or in driving consumer engagement through strategic marketing, data and digital development, we'd love to hear from you. As a Senior Marketing Specialist, you will take a key role in developing and executing digital marketing and go-to-market strategies for the Fazer Leipurit brand. You will be responsible for strengthening the brand across digital channels and act as the owner of the brand voice on social media, drawing inspiration from hand-baked artisan bread and the craftsmanship of over 700 artisan bakers. You will drive data-driven marketing, consumer dialogue, CRM activities and digital capability development while working closely with agencies and internal stakeholders. In this role, you will lead digital marketing planning and execution for Fazer Leipurit and develop consumer engagement and loyalty initiatives through MyFazer and CRM activities. You will drive content and channel strategies across digital touchpoints and develop websites, online consumer experiences and e-commerce touchpoints. Data, analytics, CDP and marketing automation will be an important part of your planning and decision-making. You will also manage the social media strategy, content planning and consumer dialogue, and execute go-to-market activities for seasonal marketing activations and new product launches. Close collaboration with agencies and cross-functional stakeholders will be essential to delivering business impact. This is a permanent position. We work mainly onsite at our office in Vaarala, Vantaa. Why choose Fazer Leipurit? At Fazer, you'll have the opportunity to work with some of Finland's most iconic brands and help shape the future of consumer and brand experiences. We offer an inspiring and supportive working environment where you can grow professionally while making a meaningful impact every day. The base salary of this position is between 3 900 € – 4 400 € / month depending on the knowledge and professional experience of the selected candidate. This role is eligible for annual bonus plan (as confirmed each year separately by Fazer) with a target level earning potential of 10 % of annual salary. In addition, we offer a range of benefits including for example discounts to Fazer products and well-being benefits such as ePassi. What we're looking for For this role, we are looking for someone with several years of experience in digital marketing, consumer marketing or brand marketing, combined with a strong understanding of data-driven marketing and consumer engagement. You have experience with CRM, marketing automation and digital analytics, as well as a strong visual eye and an understanding of brand guidelines. Hands-on experience with Adobe Photoshop and InDesign is expected. You have a strategic mindset combined with the ability to execute hands-on, and strong stakeholder management and project leadership skills. We are expecting fluent Finnish and excellent English skills. Apply now to create experiences that matter If you'd like to help shape the future of Fazer Bakery's iconic brands and engage consumers through meaningful experiences, we'd love to hear from you. Please submit your application via link by 13 September 2026. Interviews will be held during week 38 at Fazer’s office in Vaarala, Vantaa. Any questions? Please contact the hiring manager Henry Ahlavuo (Senior Manager, Marketing) by phone +358 50 555 6070, preferably on Friday, 4 September, from 13–14 or Thursday, 10 September, from 9–10.

Fazer Group Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the food experiences of the future. With our dedicated team of almost 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe and beyond, with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2025, Fazer Group had net sales of 1.200 million euros. Northern Magic. Made Real.