Senior Paid User Acquisition Specialist - Desktop apps - Remote

Who are we?MobiSystems is dedicated to empowering users with a better choice for office suite apps. Our easy-to-use, intuitive apps - MobiOffice, MobiPDF and MobiDrive - offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS.Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. We are headquartered in Sofia with a team of 200 and we have a sales office in San Diego, California. What are we looking for?We are setting new acquisition goals, so we are looking for a Senior Paid User Acquisition Specialist who will work in our Marketing team. You will help to make our current Windows and Mac apps even more successful. Responsibilities:Understand our business objectives and aim at achieving them by designing ad campaigns strategy in all proper channels (paid search, display, video)Develop and launch promotional campaigns for our Windows applications on Google Ads, Microsoft Ads, Meta ads and all proper channels (paid search, display, video) worldwide with focus on US and Europe.Manage and optimize six-figure range monthly budgets, identify new growth opportunities and expand into new market segmentsOptimize landing pages in collaboration with the creative teamMaintain maximum technical connection with analytics platforms ensuring best performanceGenerate weekly and monthly reportingMonitor and administer web analytics dashboards & reportsCommunicate regularly project status to team and upper management Requirements:5+ years of experience in managing paid acquisition campaigns (preferably for software)Proven experience in managing and optimizing campaigns across major platforms, including Google Ads, Microsoft Ads, and Meta AdsFamiliarity with a variety of PPC platforms beyond the standard ones (e.g., Yahoo, Yandex) is a plusStrong knowledge of analytics tools (e.g., GA4, QlikSense, Tableau, Microsoft Bower BI)Experience conducting competitive analysis to enhance paid media performanceExperience with web landing pages and ad creative ideasAt least an Intermediate level of EnglishExperience with substantial funds and numerous project campaignsExperience working in a software or technology company will be an advantage What do we offer?Flexible independent contractor agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunitiesRemote work environment for international candidates: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balanceOpportunity for part time engagement If you are interested, please send your CV in English, only short-listed candidates will be contacted.