Sr. Brand Manager

Sr. Brand Manager – Fast-Growing DTC Haircare Brand (US focused) Compensation: up to $8k a month Location: Remote, EU hours + flexibilityReports to: CEO & COOEngagement: Full-time A brand that already works. Now it needs a brand layer. We're partnering with a DTC haircare brand built through creator marketing. The product sells and the acquisition engine works. What's missing is a clear identity, a strong creative direction, and one consistent way the brand looks and sounds everywhere. That's your job. And you won't just direct it. You'll make it yourself. What you'll ownThe brand identity: visual direction, tone of voice, and a practical brand playbook.Creative direction across creator content, paid ads, packaging, campaigns, and launches.Social direction for Instagram and TikTok.The bridge between brand and performance, so great creative also drives results. Your teamWithin your team there's a dedicated Social & Community Manager. You set the direction, they handle the hands-on day-to-day work, and you jump in where needed. You'll also direct freelance designers and editors. As the function grows, you'll build the creative team around you. Who you areA creative maker first. You set the direction, then open Figma, write the copy, pick up a camera, or edit it yourself.Experienced in brand and creative within a consumer business, ideally DTC, beauty, or wellness.Strong portfolio showing both brand thinking and real execution.Deep understanding of Instagram, TikTok, and how creator content and paid creative work together.Bonus: experience building for the US market.At home in a small, fast team with few layers between idea and live. Why this roleNo finished playbook, no big creative department. You'll build the first strong version of the brand, and the team that grows around it. Interested? Reach out via DM or mail to [email protected]