Writer

Hästens is looking for a Writer — not a copywriter in the traditional marketing sense, but someone who can capture the culture, craft, and philosophy of the brand in language that matches the depth of what we make.

Write catalogue copy and campaign textsDevelop the Hästens Lexicon — the foundational vocabulary and reference document behind the brand's writingConduct interviews and document source references to build out the catalogue's foundation Help conceive campaign texts and support transcreation of catalogue content across other channels Help capture and convey Hästens' culture through writing — a core part of this role, not a side task

A genuine love of language — you notice sentence structure, study how your favourite authors build a sentence, and know the precise meaning of the words you chooseWell-read in classic literature and history; you've read Shakespeare and it shows in how you think about craftA deep, literary command of English — vocabulary, nuance, rhythmYou write concisely without losing meaning — every sentence earns its placeThoughtful and reflective by nature, curious, and motivated by getting better at the craft for its own sake rather than by title or progressionYou genuinely believe that quality and craftsmanship are worth paying for — this isn't a brand voice you perform, it's something you already hold to be true

Where and how you'll work

You don't need to live in Sweden, but the role does involve regular travel to Köping: roughly a few days each month on an ongoing basisThere's an initial training period in Köping, Sweden, before shifting to the regular monthly rhythmOutside of that, you'll need your own space to write, away from Hästens' office — we'd like you to propose what that looks like for you, rather than us dictating it