Acquisition Team Lead

N1 Partners Group is a fast-growing product company bringing together professionals from across IT and iGaming.We are looking for an Acquisition Team Lead to build and develop the acquisition function across our iGaming projects. In this role, you will define the acquisition strategy, develop key traffic channels, manage budgets and unit economics, and drive scalable growth across Sportsbook and Gambling products. Purpose of the roleYou will be responsible for the full acquisition model — from strategy, channel selection and traffic testing to performance analysis, budget allocation and scaling.The role combines strategic ownership with strong hands-on expertise in paid and affiliate acquisition. You will make key decisions based on performance and unit economics, build the acquisition team and work closely with Retention, Operations, BI, Finance, Risk, Compliance and Design.The role covers both Sportsbook and Gambling, with Sportsbook being the first product to launch. Key responsibilitiesBuild and develop the acquisition strategy for Sportsbook and Gambling.Define priority channels, target audiences, KPIs and budget allocation principles.Identify and test new growth opportunities, channels and approaches.Define traffic testing and scaling criteria and make budget decisions based on performance and unit economics.Own key acquisition metrics, including CAC, CPA, FTD, ROI, payback and LTV.Evaluate player and traffic quality using cohort analysis, retention and LTV.Manage paid acquisition and affiliate activities across multiple GEOs.Own tracking, attribution and performance reporting processes.Develop creative testing together with Design and monitor traffic quality together with Risk and Compliance.Build and manage the Acquisition team and coordinate acquisition activities with Retention, Operations, BI, Finance and other functions.Ensure acquisition readiness for launches and lead regular performance reviews. Requirements4+ years of experience in iGaming marketing.Experience with both Sportsbook and Gambling verticals.Strong hands-on experience with paid acquisition and affiliate marketing.Experience managing acquisition budgets in complex verticals.2+ years of experience working with Tier 1 GEOs.Strong understanding of acquisition economics and key metrics, including CAC, CPA, FTD, ROI and LTV.Experience building and running structured traffic acquisition processes, including testing, cohort-based analysis and scaling.Hands-on experience with affiliate operations and a strong industry network.Experience working across multiple GEOs and acquisition channels.Experience with attribution, tracking and performance reporting.Experience managing teams, agencies or external acquisition resources.Fluent Russian.Upper-Intermediate+ English. Nice to haveExperience in performance marketing, user acquisition or media buying.Experience launching a new brand or building an acquisition function from scratch.Experience working closely with BI teams and complex reporting systems.Experience with mobile app acquisition.