Country Sales Lead - Beverage

About the Company Our client is a fast-growing international beverage company with an established home-market business and an expanding presence across global markets.With strong capabilities in product innovation, manufacturing, supply chain and brand development, the company has built a diversified beverage portfolio and is now accelerating the next stage of its international expansion.Europe is a key strategic growth market. The company is looking for an experienced commercial leader to build and scale the business locally, develop distributor and retail partnerships, and establish a strong long-term market presence. ResponsibilitiesDevelop and manage relationships with local importers, distributors, agents and key retail customers across the assigned market.Expand distribution across supermarkets, convenience stores, grocery chains and other major retail channels.Identify and develop new commercial opportunities across distributors, retail accounts and strategic channel partnerships.Build the local business from the ground up, driving distribution, sales growth and long-term customer relationships.Manage key accounts and commercial negotiations, including pricing, terms, promotions and annual business planning.Work closely with headquarters and cross-functional teams to execute market strategy and achieve sales targets.Monitor market dynamics, customer feedback, competitor activity and channel performance to continuously improve commercial strategy. QualificationsStrong experience in sales, business development or key account management within Food & Beverage or FMCG.Proven track record working with major grocery, supermarket, convenience or other relevant retail chains.Strong network and practical experience working with local distributors, importers and retail partners.Demonstrated ability to launch, build or scale a new FMCG brand or market from an early stage.Strong understanding of the European FMCG and retail landscape, with multi-market experience preferred.Strong commercial judgement, negotiation skills and the ability to operate independently in an entrepreneurial environment.Fluent English is required; Chinese language capability is a plus.Previous team management experience is preferred. Why JoinJoin a proven and fast-growing international consumer business entering its next stage of global expansion.Build the European business with real ownership, shaping market strategy, channels, partnerships and growth from the ground up.Build and lead the future regional team, with a clear pathway toward broader regional leadership.Work with a high degree of autonomy, where commercial judgement, initiative and speed of execution are valued.Collaborate closely with an energetic international team across markets and functions.