Creative Strategist

A brand launched in 2025 with one product and a bet: that the science behind their product was strong enough to build a real business on, if someone finally marketed it properly. Nobody had. They did, and it worked, they're at a $30M/year run rate off creative alone, no retail, no influencers, no luck. Now they're pushing for $50M, and the one thing standing between them and that number is more senior hands who can write winning concepts without being told how. This is a full-time, remote contractor role. WHAT'S IN IT FOR YOUUncapped upside. 2.5% of spend on your own creative, on top of base. OTE runs $15k+/month for top performers.High autonomy. You own your concept pipeline. Angles and offers are set collaboratively, not handed down.A genuine growth track. Strategist to Senior Strategist to team leadership as the brand scales toward $50M, and they promote from within.Schedule flexibility. Fully remote with real flexibility when you work. WHAT YOU'RE GETTING INTOWrite long-form static, advertorial-style copy as your core daily outputOwn your own concept pipeline from research to brief to test to iterationMine competitor ad libraries constantly for what's working and whyBrief designers and editors on execution, then review what comes backRead your own performance data and know exactly how your concepts are doing against CPA and MERPush winners further and kill losers fast, using a defined winner / super winner classification systemBring your own angles to the roadmap, not just execute what's assignedSit in a weekly cadence with the Head of Strategists on what's winning, what's dying, and why WHO YOU AREYou've got 12+ months as a direct response copywriter or creative strategist, ideally in supplements or health DTCYou've personally written ads or advertorials that scaled at real spend, not just shipped volumeYou're fluent in Meta Ads Manager and comfortable in tools like Motion or Airtable, or you pick up new tools fastYou can articulate exactly why an ad won or lost, not just that it didYou think in CPA and conversion first, aesthetics secondYou communicate proactively without needing to be chasedYou're comfortable in a compliance-conscious category and know how to write around health claims properly