Creative Strategist

Are you a performance-driven creative strategist ready to own the full testing engine for a direct response brand that isn't afraid to spend big on a winner? This is your opportunity to run your own pod, with editors and a media buyer building off your ideas, at a company that's been doing DR at serious scale for over a decade. They've hit $2M days at their peak and are running around $500K a day right now, across digital programmes and supplements sold to a market that keeps producing new personas to chase. If you've written the hooks yourself instead of briefing them out, know the difference between building for a quiz funnel and a VSL, and want full ownership of the creative, this role is for you. This is a fully remote, full-time role. WHAT'S IN IT FOR YOUYou get your own pod of editors and a media buyer building off your strategyReal budget sits behind your work, with room to scale winners fastYou brief it, direct the edit, and sign off before it ships with full ownership from start to finishDashboards, ad accounts, split tests, and a data team are all on tap whenever you need themTwo offer categories, digital and supplements, mean testing volume never dries upA built-in path to running the wider creative engine as the department scales WHAT YOU'RE GETTING INTOYou decide which angles, hooks, and formats get built each week, and own that roadmapYou dig into reviews, forums and comment sections to find pains and language competitor ad libraries won't show youYou map the buyer personas across the audience and build a distinct angle for each oneYou write the hooks, leads and scripts yourself, not hand them offYou match the creative to the funnel: quiz funnel, VSL, advertorial, knowing why each needs a different buildYou brief and direct editors through to a finished cut, giving feedback until it's rightYou read your own ad data and know exactly why something won or lost, not just that it didYou use AI to move faster on research and production without it showing in the outputYou track what's working across DR right now and get it into testing while it's still liveYou help build out the editing team under you as the pod grows, with a hand in who joins it WHO YOU AREYou've spent 4+ years in DTC performance marketing, setting creative strategy, testing it, and executing it yourselfYou've owned creative on DR offers, spending six figures a day or more, with a track record of consistent winnersYou've written the hooks, leads and scripts yourselfYou've worked inside quiz funnels, VSLs and advertorials, and can speak to how each changes the creativeYou pull research from reviews, forums and comment sections, not just competitor ad librariesYou've directed editors or a small creative team before, and are ready to build that out furtherYou've used AI in your process and can point to what you kept and what you threw outBonus points if you've:Worked on supplement, skincare, health or fitness offersManaged copywriters or editors beforeSat close to media buying and understand how spend decisions get made