Creative Strategist

Are you an analytical creative who prioritizes performance data over subjective design? This performance-led DTC brand is looking for a Creative Strategist to own creative direction across core and emerging products, supporting testing and seven-figure monthly paid media spend.The role focuses on turning performance data and research into clear creative briefs, working closely with media buyers, editors, designers, and UGC creators to produce ads that scale. WHO THEY AREA fast-growing DTC brand in the fragrance and personal care niche, focused on a male audience, with paid social as its primary growth channel. The business operates at a seven-figure monthly media spend and is actively expanding beyond its core product into multiple SKUs.They are:Performance-driven: creative decisions are evaluated against CPA, win rate, and scaleExecution-focused: strategy, media, and production work closely together to move from insight to live ads quickly and efficientlyFast-moving and accountable: testing velocity is high, iteration is constant, and ownership sits with the people closest to the work YOUR MISSIONTo improve and scale creative performance across core and emerging products.You will be responsible for maintaining a rigorous testing velocity, overseeing the ideation and briefing of approximately 50 unique concepts per week. You will ensure that every asset produced is rooted in performance data and designed to meet specific CPA and engagement targets. WHAT’S IN IT FOR YOUDirect Growth Impact: Your creative output will be the primary driver for scaling the brand and successfully launching new product linesProfessional Autonomy: You will have the resources and trust to execute your strategy and test your hypotheses without micromanagementPerformance-Based Rewards: Compensation includes performance bonuses tied directly to ad spend and creative win ratesResults-Oriented Culture: You will join a team that values efficiency, clear documentation, and a professional environment that rewards accountabilityFully Remote & Flexible Environment: 100% remote within a structured, decentralized team WHAT YOU’RE GETTING INTOOwn creative strategy for one or more products across paid social, including both established and emerging SKUsReview performance data inside Meta and Motion to identify winning patterns, performance gaps, and clear testing opportunitiesDefine creative testing priorities and decide what to scale, iterate, or discontinue based on resultsDevelop clear, structured creative briefs for video editors, designers, and UGC creators, covering angles, hooks, formats, and iterationsWork closely with media buyers through regular touchpoints to align creative direction with in-account performance and scaling plansManage your creative pipeline and priorities using Asana, with day-to-day collaboration happening in SlackGuide execution quality through feedback and iteration, ensuring creative output matches strategic intent and performance standardsSupport the expansion into new SKUs by adapting creative strategy across different offers while maintaining consistent performance benchmarks WHO YOU AREYou have a proven track record of working with Meta accounts, spending over 7 figures monthlyYou are experienced in driving creative direction through hard data and performance metricsYou thrive in a team setting and lead meaningful conversations focused on continuous improvementYou are experienced in developing structured creative briefs that editors, designers, and creators can execute against without frictionYou understand how angles, hooks, formats, and offers interact, and how to iterate them systematicallyYou are organized, reliable, and comfortable operating in a fast-moving, remote environment where ownership and follow-through matter WHAT TO EXPECT FROM THE RECRUITMENT PROCESSIntro Chat: A short conversation to dig into your background, portfolio, and what you’re looking for nextTeam interview: A call with the team to understand mutual fit, ways of working, and expectationsTake-Home Task: A practical assignment designed to assess how you approach research, structure concepts, and deliver performance-ready creative workFinal Interview: A final conversation to review your task, align on expectations, and discuss next steps