Creative Strategist

Are you a creative strategist who can turn a customer complaint into an ad that outperforms everything else in the account? This is your opportunity to lead creative strategy at a fast-scaling DTC footwear brand that's already sold half a million pairs to people who spend their whole shift standing, in a category where most competitors are still running plain product shots. Demand isn't the challenge here; finding the next ten angles that can carry seven figures of Meta spend without fatiguing in a fortnight is. That's the whole job: research, angle, concept, script, test, read the numbers, then squeeze everything out of whatever wins. You'll set the creative direction, and you'll be judged on the spend that scaled behind it, not on how the ads looked. This is a fully remote, full-time role. WHAT'S IN IT FOR YOUReal budget behind your ideas, so your concepts get tested fast and you get to see exactly what happens.You're working in a category that talks, with pain-driven buying, thousands of reviews, and endless research to mine for angles.You set the direction, and nobody hands you a brief or overrules a test just because they don't like it.The brand is expanding into new models and categories, which means constant room to grow and a steady supply of new angles to chase.You have a direct line to the CEO, so feedback is fast and there's no committee standing between you and a decision. WHAT YOU'RE GETTING INTOOwn what gets tested and why, with the numbers to back it up.Read the customer properly across reviews, Reddit threads, support tickets, post-purchase surveys, and competitor comments.Find the angle nobody else in the category has used yet, then prove it out in spend.Build winning concepts across every format that matters: UGC, testimonial, expert, demo, comparison, advertorial, listicle, VSL, and static.Write scripts and briefs tight enough that a creator or editor can shoot from them without a single clarifying question.Direct the people making the work, giving feedback specific enough to actually change the next cut.Sit with the data daily, separating a bad hook from a bad offer from a bad audience.Take every winner apart and rebuild it 15 ways: new hook, new spokesperson, new avatar, new proof, new length.Keep a testing calendar running so there's always a challenger in market against the control.Feed what you learn back into landing pages, offers, and new product launches as the range expands. WHO YOU AREYou have 3+ years in performance creative strategy or direct response, ideally for a scaled DTC brand in footwear, apparel or health and wellness.You have worked with at least one 8 or 9-figure DTC brand and can point to your actual contribution.Creatives you strategised have carried $1M+ in cumulative spend, with individual concepts past $100K.You have built multiple winners, not one lucky campaign, in a high-volume testing environment.Meta is your home turf and you understand awareness levels, sophistication and unique mechanisms.You iterate winners rather than chasing new ideas, and you drop your own concepts when the data says so.You can show the work: real creatives, real numbers, real evidence of your involvement.